The Budget-2025 presented in the recent past has a strong foundation for India's orange i.e. the creative economy, which establishes it as a prominent driver in the direction of the development of India 2047. While focusing on youth empowerment, traditional knowledge conservation and globally competitive creative sector, these provisions aim to lead India to the global creative economy.

Stinse Indian knowledge tradition

Budget-2025 is a major initiative “Gyan Bharatam Mission”, which will document and conserve more than 1 crore manuscripts through partnership with educational institutions, museums and private collectors. The establishment of “National Digital Store of Indian Knowledge Systems” will facilitate sharing knowledge on a large scale.

Budget allocation for Indian languages ​​has increased to ₹ 347.03 crore for 2025-26, showing an increase of 11.91% as compared to the previous year. This investment strengthens India's multilingual creative sector and enhances cultural protection.

India's Orange Economy: Engine of Development

2019-20 is spread over ₹ 50,000 crore (US $ 6.14 billion), India's Orange Economy 12 regions, including performing arts, crafts, films, AI/VR and Gaming. While Covid-19 has reduced its contribution to its GDP from 2.5% to 1.5%, digital changes and policy supports are ready to speed up its development. India is already one of the top 10 global exporters of creative goods, which contributes US $ 13.8 billion (2.6%of global exports).

Globally, the creative economy generates more than $ 2.3 trillion, which contributes 3% to the world GDP. India's vast cultural heritage and digital-origin work forces provide an opportunity to emerge as a pioneer in the field, in which 10 crore youth enter the workforce every year.

Orange Economy: A global perspective

Orange economy includes art, crafts, film, music, design, architecture, cultural tourism and digital materials. According to UNCTAD, the creative industries employ over 50 million people worldwide, which provide 88% higher salary than non-relevant jobs. This area promotes innovation, strengthens cultural identity and promotes social inclusion.

For India, this economy enables traditional knowledge systems to integrate with the modern economic structure, transforming handicrafts, textiles and festivals to informal markets, in revenue-produced industries.

Unused cultural assets

India's cultural properties include:

● 4,000+ traditional crafts

● 2,500+ demonstration art forms

● 100+ UNESCO-Credent Cultural Heritage Elements

● Diverse languages, festivals, rituals and natural assets

Despite this wealth, most of India's creative sectors remain informal due to financial assistance, institutional support and lack of technical integration.

Historically, villages have ensured stability by combining agriculture and creative production. Their capacity can be maximized by recognizing them as creative production centers:

● Formal recognition – giving industry status to traditional crafts

● Digital expansion – taking advantage of technology for global marketing

● Creative Center – Establishment of artisan groups for cooperation

Cultural Festival as Economic Catalyst

Cultural celebrations promote economic development through tourism, hospitality and handicrafts:

● Maha Kumbh Mela 2019 – 120 million visitors attracted a revenue of ₹ 1,200 crore for Uttar Pradesh

● Hornbill Festival, Nagaland – contributes ₹ 100 crore annually

● Surajkund Mela – Supports thousands of artisans

The expansion and digitization of these festivals can further strengthen India's global creative appearance.

Traditional Knowledge and Rural Employment

India's traditional knowledge systems – including Ayurveda, handloom weaving, folk medicine and organic farming – have immense economic possibilities. The handloom sector alone employs over 4.3 million people and contribute significantly to exports.

Strategies to increase rural creative employment:

● Skill Training – To connect traditional knowledge with modern techniques

● Financial assistance – providing microfinance and low interest loan

● GI Tagging – Protection of indigenous products

● E -commerce integration – linking artisans with global markets

Demographic benefits and employment generation

Every year 100 million digital natives are entering the workforce, India can avail its Orange Economy:

● Integration of cultural entrepreneurship with technology

● Promote employment in gaming, animation and virtual tourism

● Encouraging local businesses in folk art, local products and heritage tourism

● Creating international cultural cooperation

Integration of disruptive technologies

Like technologies