In 2025, tequila isn’t just having a moment — it’s owning the entire spirits shelf. Once reserved for party shots and margaritas, tequila has evolved into a nuanced, prestige product with connoisseurs swearing by its depth, complexity, and craft. From upscale cocktail lounges in New York to backyard gatherings in Texas, tequila is the drink of choice across the United States. In fact, recent industry data from IWSR and NielsenIQ reveals that tequila sales have surged by over 18% year-over-yearoutpacing both vodka and bourbon for the second consecutive year.

What’s driving this meteoric rise? It’s a blend of premiumization, agave appreciation, and a roster of celebrity-backed brands turning every bottle into a lifestyle statement. Whether you’re sipping a velvety Añejo or mixing up a crisp Paloma, the thirst for quality agave spirits is undeniable.

In this exclusive guide, we reveal the top 5 tequilas in the USA in 2025ranked by sales, popularity, and reputation. From legacy distilleries to new-age icons, these are the labels Americans are buying, toasting, and collecting.

Why tequila is dominating the American spirits market in 2025

The surge in tequila’s popularity isn’t a fleeting trend — it’s a full-blown movement. Unlike many other spirits, tequila offers a unique narrative: it’s rooted in centuries of tradition, yet constantly reimagined for modern palates. In 2025, here’s what’s fueling its dominance:

• Shifting consumer preferences: Millennials and Gen Z drinkers are seeking spirits with authenticity, traceability, and artisanal quality — tequila delivers all three.

• Agave quality: Premium brands now showcase terroir-specific agaves and meticulous harvest cycles, elevating tequila to wine-like levels of craft.

• Celebrity influence: From George Clooney’s Casamigos to Kendall Jenner’s 818 Tequila, A-list endorsements have amplified the spirit’s reach.

• Craft distillation: Small-batch production, clay ovens, tahona wheels, and extended barrel-aging are all helping tequila earn respect among whiskey and cognac drinkers.

In short, tequila’s appeal is broad: it’s clean, complex, and increasingly luxurious — the best tequila to buy in 2025 might just be the one replacing your favorite bourbon.

How we ranked the top 5 tequila brands in the USA

To create an authoritative and data-driven USA tequila rankingwe used a multi-pronged methodology focused on objective performance and consumer perception.

Sales data & market presence

We analyzed industry sales reports from IWSR, Drizly, and NielsenIQ to identify the top tequila brands in USA 2025 by volume and revenue. National distribution strength and retail availability also played a role.

Consumer reviews and tasting notes

Customer feedback from platforms like Tequila Matchmaker, Distiller, and Vivino was compared against expert reviews from bartenders, sommeliers, and spirits critics.

Brand legacy and innovation

A brand’s heritage, craftsmanship, and willingness to innovate — such as unique barrel-aging or sustainable agave farming — were key factors. We also examined awards won at international spirits competitions.

The 5 most popular tequilas in the USA (2025 edition)

These five labels are not only dominating sales but have captured the imagination of American drinkers from coast to coast.

Don Julio 1942: Premium sipping refined

Origin: Atotonilco El Alto, Jalisco
Distillation: Slow-roasted agave, pot still distillation, aged 2.5 years in American oak
Price Range: $140–$160 per bottle

Why it’s popular in 2025: Don July 1942 continues to be a top tequila brand in USA 2025 due to its smooth, caramelized profile and luxurious bottle presentation. It’s the Añejo that turned sipping tequila into an elite ritual.

Notable accolades: Gold Medal – San Francisco World Spirits Competition 2025
Celebrity association: Frequently spotted in the hands of artists like Drake and Bad Bunny, 1942 is a cultural mainstay in music videos and VIP lounges.

Blue RESTAURING CLASS: Art Meets Agave

Origin: Santa Maria Canchesda, Jalisco
Distillation: Stone oven-roasted agave, triple distillation, aged 8 months in oak
Price Range: $160–$180 per bottle

Why it’s popular in 2025: With its signature ceramic decanter and velvety vanilla-honey profile, Blue repossed class stands out as both a beverage and an art piece. Perfect for gifting or displaying, it’s become the best tequila to buy 2025 for special occasions.

Notable accolades: Best Reposado – World Tequila Awards 2025
Celebrity association: A favorite among luxury influencers and lifestyle personalities, it’s Instagram gold.

Casamigos Blanco: The Everyday Luxury

Origin: Highlands of Jalisco
Distillation: Stainless steel fermentation, slow-cooked agave, rested 2 months
Price Range: $50–$60 per bottle

Why it’s popular in 2025: The OG celeb tequila brand, Casamigoscontinues to dominate with its clean, approachable flavor — ideal for margaritas or neat sipping. As of early 2025, it’s still among the most popular tequilas in America for casual drinkers.

Notable accolades: Silver Medal – International Spirits Challenge 2025
Celebrity association: Co-founded by George Clooney and Rande Gerber, the brand still enjoys strong name recognition and loyal fans.

Teremana Añejo: Dwayne Johnson’s bold barrel-aged champion

Origin: Jesús María, Jalisco
Distillation: Brick oven-roasted agave, aged in American whiskey barrels
Price Range: $40–$50 per bottle

Why it’s popular in 2025: Offering whiskey lovers a smooth transition into agave, Teremana Añejo is praised for its toasted oak and vanilla notes. It’s also affordable, making it a premium tequila for sipping without the premium price tag.

Notable accolades: Spirits Business Tequila Masters – Master Medal, Añejo category
Celebrity association: Owned and promoted by Dwayne “The Rock” Johnson, whose marketing savvy and authenticity have helped Teremana become a household name.

818 Tequila Reposado: Millennial favorite with a twist

Origin: Tequila Valley, Jalisco
Distillation: Roasted agave, aged in both American and French oak
Price Range: $60–$70 per bottle

Why it’s popular in 2025: Once controversial, 818 Tequila has matured into a top-tier choice with notable sustainability efforts and a well-balanced flavor. Its RESTAIR VARIANT delivers spice, honey, and a touch of citrus that appeals to both new and seasoned drinkers.

Notable accolades: Green Distillery Certification, 2025
Celebrity association: Founded by Kendall Jenner, 818 now partners with environmental initiatives that resonate with eco-conscious buyers.

How to choose the best tequila for your taste

Choosing the best tequila to buy in 2025 depends on your preferences and how you plan to enjoy it.

Blanco vs Resto vs Añejo

• Blanco: Unaged or lightly rested. Bright, bold, and great for cocktails.

• Restful: Aged 2–12 months. Balanced with light oak influence — ideal for sipping or elevated mixed drinks.

• Old: Aged 1–3 years. Rich, complex, and suited for neat pours.

• Extra year: Aged over 3 years. Ultra-premium, often compared to cognac or single malt.

Tips for casual drinkers vs connoisseurs

• Casual drinkers: Look for tequilas with clean, smooth finishes like Casamigos Blanco or Teremana Reposado. Great in cocktails and not too pricey.

• Connoisseurs: Explore terroir-driven bottles or aged expressions like Don Julio 1942 or Clase Azul Añejo. Don’t be afraid to sample smaller craft brands for uniqueness.

Final pour: Tequila’s bright future in the US

As we’ve seen, the top 5 tequilas in the USA 2025 represent a spectrum of flavor, heritage, and innovation. From elegant legacy labels like Don Julio 1942 to disruptive newcomers like 818, American consumers are embracing tequila not just as a drink — but as an experience.

Looking ahead, analysts predict tequila will surpass vodka as the most consumed spirit in the U.S. by 2026fueled by rising interest in sustainability, agave education, and cocktail culture. With more distilleries experimenting with new aging methods, barrel finishes, and hybrid stylesthe next five years promise even more exciting developments.

Disclaimer: Consumption of liquor is injurious to health, and Business Upturn does not promote or advertise the featured brand(s) or suggest ingesting liquor through this article. Business Upturn does not guarantee the accuracy of information in this article