London-based Nothing has announced a strategic partnership with British high-fidelity audio specialist KEF to co-develop a new range of design-led audio products. This collaboration brings together Nothing’s bold design ethos and KEF’s six decades of acoustic expertise, with the goal of delivering refined sound experiences to a broader audience.

According to Nothing’s Head of Smart Products Marketing, Andrew Freshwater, the partnership lays the groundwork for a new standard in everyday listening. “By combining KEF’s decades of expertise with our design-led approach to technology, we’re taking the next step in Nothing’s audio journey,” he said.

KEF President and Global Marketing Head Grace Lo added that the partnership allows KEF to bring its acoustic heritage into a fresh context. “Together, we’re setting out to redefine what premium audio can look and feel like for the next generation.”

The partnership will see both companies co-develop several new products, marking Nothing’s expansion into new audio categories and KEF’s reach into a younger, design-conscious consumer base. Specific product details remain under wraps, but launches are expected later this year.