A British millionaire who tragically died in front of his horrified daughter following a crash on holiday has been pictured for the first time.

Businessman Paul Gerard Tustain, from London, has been named as the victim following the incident in Spain. The 62-year-old motorcyclist collided head on with a van on a road near the northern town of Pamplona.

The BMW rented motorbike head-on with a van on Thursday afternoon. Paul's daughter watched the horror unfold as she travelled on the motorbike behind him. The pair had been doing a tour of Spain and were on their way to the town of Logrono when the crash happened.

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A spokesman for the Foral Police said: “The dead man’s daughter saw he had strayed onto the wrong side of the road and tried to alert him with hand signals but it was too late.

“He smashed head-on into a van that couldn’t do anything to avoid the collision. A post mortem will show whether he might have suffered a health problem that could have caused him to go onto the wrong side of the road. Otherwise it’s likely to have been a distraction. The force of the impact was brutal.”

The entrepreneur, who was born in Hartford near Huntingdon, Cambridgeshire, was the founder and chairman of BullionVault, the ’s largest online bullion investment service.

Paul invested in maturing Scotch whisky and later ventured into the finance and investment sector. He founded SAM Systems which specialised in mid and back office functions of the banking and stockbroking sectors.

Pictures from the crash scene showed the white van with its front smashed in by the side of the road next to the dead man’s motorbike across the tarmac.

A spokesman for local firefighters said: “We were called yesterday afternoon about a front-on collision between a motorbike and a van on the NA-1110. The man on the motorbike died and the occupants of the van were unharmed.”