An inflatable ice bath costing just £29.99 and a Pilates reformer for under £150 are expected to cause massive queues at selected when they take a place in the discount supermarket's 'specialbuy' famed middle aisle this Saturday.
Ice baths have been made popular in recent time by the Dutch influencer , while Olympic athletes have used them for recovery after competing. normally retail between £150 and £1,000 and on internet, search engine Google UK searches using the terms 'ice bath recovery' and 'ice baths near me' have skyrocketed by a combined 480% in the past year.
Aldi's version was launched in London with one commuter choosing to take a pre-work post-gym dip at a bus stop. The unnamed man was pictured wearing goggles and a blue swimming cap as he cooled off with a curb side dip.
The supermarket said the bath took just 20 minutes to chill water to a chilly 10C to 15C, is made using Tritech puncture-resistant material and includes a cover and a rope fastener.
Julie Ashfield, chief commercial Officer, at Aldi UK, said: "Whether you're looking to join the trend and recover from your latest workout or just cool off on your commute, Aldi has you covered!"
"Remember, as with all Specialbuys, once they're gone, they're gone!"
Fitness fans who miss out on the ice bath may be able to snap Aldi's reformer pilates machine for £149.
In a UK supermarket first, Aldi said it was bringing Reformer Pilates to the middle aisle.
Reformer pilates is a machine-aided version of the core-strengthening exercises developed by Joseph Pilates. Designed to help dancers recover from their performances it has evolved to help prevent and cure back and lower body mobility and pain issues.
Aldi's version comes in at around £350 cheaper than its nearest rival, with some reformer machines costing over £1,000.
It includes adaptable resistance levels with five resistance bands, adjustable height settings, transport wheels and is foldable. It also comes with an introductory exercise chart.
Aldi said those who missed out on the machine could still start their Pilates practice with its middle aisle buys including a Pilates Pad, three piece Pilates ball set, Pilates ring, and rotation ring, all priced at £5.99.
I'll be first in the queue to buy this machine this weekend and I may even camp out at my local Aldi to make sure I get it, writes Daily Express journalist Samantha Downes.
I started Pilates using my Peloton app during lockdown. Despite exercising for decades - I started hitting the gym when I was 16 so I could look like my idol Madonna - my posture and my stomach were still in need of some (ahem) attention.
Starting slowly - just 20 minutes on the mat - I built up my strength and was soon able to manage 45 minutes at least three times a week.
Of course after lockdown the Pilates practice fell off a bit but by then I had noticed a real change in my body so I had to keep it up.
It's not that I got a flatter stomach or looked trimmer - it was that I felt stronger when doing everyday tasks. We were out walking with friends and I tripped while we were on the side of a ledge; then all my core muscles kicked in, and it stopped me from having a nasty accident.
Pilates also helped centre me and it helped with those pelvic floor muscles, men too need to look after those too! We all do as we get past our 30s.
I do a mat-based workout a few times a week, using a magic ring and bands. I also take my Pilates ball into the Daily Express office - where it has got a few laughs and comments like 'I should get one of those'. I wouldn't be without it now, it's even better than yoga. I still need to work on my posture, and I probably need to do it more, but it has made me much stronger.