Instagram just rolled out a game-changing feature that could redefine how we scroll through content with friends or partners. The new ‘Blend’ feature is designed to merge the content preferences of two users and display a combined feed of Reels inside their Direct Messages (DMs). Whether you're best friends, siblings, or a couple, you can now enjoy a shared Instagram experience like never before.
📱 What is the Instagram Blend Feature?
The Blend feature is a personalized shared feed that appears inside the chat window of two users on Instagram. It curates Reels based on both users' interests, allowing them to view a mix of content they both enjoy. It’s Instagram’s way of making the platform more interactive and socially engaging, especially for close connections.
💡 How Does It Work?
Here’s how you can use the Blend feature:
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Open Instagram and go to your Direct Messages (DMs).
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Choose a chat with the person you want to create a Blend with.
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Tap on the Blend Invite option that appears.
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Once the other person accepts your invitation, the feature gets activated.
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A shared Reels feed will now be visible in that DM thread, displaying a mix of content based on both users' likes and watch history.
The idea is simple but powerful — create a single scrollable experience for two people based on their unique content interests.
🎯 Who Can Use It?
You can use Blend with:
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Your partner
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Your best friend
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A sibling
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Or even a colleague
Basically, anyone you chat with regularly on Instagram. There are no restrictions, and you can invite anyone from your DMs.
🎉 Why Is It Useful?
The Blend feature isn't just fun; it also serves a few key purposes:
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Shared Interests: It brings together your content preferences into one scrollable feed.
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Stronger Social Bonds: Sharing content becomes easier and more natural.
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More Relevant Reels: Since the feed is customized for both users, you’re likely to discover new content you’ll actually enjoy.
This feature especially benefits those who love spending time together scrolling through Instagram Reels. It eliminates the need to send each other content one by one—now it’s all in one place.
🔐 Is It Private?
Yes, the Blend feed is completely private. It’s visible only to the two users involved. It doesn’t affect your main Instagram feed or profile in any way.
Instagram also ensures that your Blend data is kept safe and isn’t used for public display or wider content suggestions outside the shared space.
🧠 Final Thoughts
With the Blend feature, Instagram is taking social content consumption to the next level. It’s not just about what you like anymore—it’s about what you both like. This could pave the way for more personalized and collaborative features in the future.
If you're someone who loves sharing Reels with a specific person all the time, Blend is the perfect feature for you. Just one click, and you both get a feed tailored to your shared taste.
