Sitaare Zameen Par is receiving more attention, and rightfully so. A new film income model may be determined by Aamir Khan’s next offering. According to speculations earlier this month, Khan will forego the over-the-top (OTT) option and make the RS Prasanna-directed dramedy accessible on YouTube in a pay-per-view format two months after its June 20 big-screen premiere.

The creator of the pay-per-view website Movie Saints, Kanada Rishiraj, has shown interest in hosting the film, but industry insiders are keen to see how the new revenue model performs. He thinks that his site, which debuted in 2019, has a significant edge over YouTube since it has strong anti-piracy measures.

Rishiraj expects that the actor and producer would take Movie Saints into consideration, even if Khan has not yet made a formal announcement on Sitaare Zameen Par’s post-release plans. The entrepreneur uses a simple query to support his idea. How recently have you seen a full-length movie on YouTube? Sitaare Zameen Par should not be hosted on this site. YouTube is for videos that last 10 to 15 minutes.

Rishiraj then highlights piracy, which is now one of the main issues facing the film business. Before revealing that Movie Saints uses encryption, digital watermarking, and device-level identification to provide a secure pay-per-view experience, he remarks, “It’s very easy for films to be pirated on YouTube.” “We utilize sophisticated DRM [Digital Rights Management] to ensure that content cannot be readily downloaded,” he continues. However, someone may use a phone to record. Each spectator receives a unique digitally watermarked copy of the movie to avoid this. We can find out who it originated from if they record it and disclose it. In order to have legal action in the event that a film is leaked, we also need user data.

In 2024, Movie Saints became well-known with the release of Jhini Bini Chadariya, an independent masterpiece that the platform made available to moviegoers. Rishiraj now wants to reach a larger audience. He has presented Khan with the idea, but the superstar’s crew has not responded as of yet. “Because the issue didn’t exist for stars back then, we didn’t consider reaching out to Aamir,” he explains. Now that they are having trouble with the subscription business, I want Aamir to be aware of all his alternatives if he decides to make that move.

Little beginnings

The critically acclaimed Assamese film Aamis marked the debut of Movie Saints in 2019. The website uses a pay-per-view business model that is supported by moviegoers worldwide, providing a venue for independent filmmakers to recoup their expenses and for movie enthusiasts to see uncommon films.