Have you ever seen an IPL match and questioned why the Ambani family is sitting on a cozy sofa close to the boundary line? While other team owners are sitting in VIP stands, the Ambanis are watching the match from much closer. The BCCI has never made an official statement about why this special seating is permitted for them, but there are some obvious official and unofficial reasons for the same.
Here's Why Ambanis Sit on Sofas Near the Boundary in IPL
Franchise Power and Branding
The Ambani family owns Mumbai Indians team via Reliance Industries. Mumbai Indians is one of the most successful and richest teams in the history of IPL. The sofa arrangement close to the boundary has become a part of the team's brand. It reflects their distinct presence and top status in the league.
IPL is as much a cricket tournament as it is a major media event. Each time the camera pan to the Ambanis lounging on the sofa, it causes an instant commotion on TV and social media. It goes viral with the meme, fan reaction, debates, and unpaid promotions for the team.
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High-Profile Visibility
Having the Ambanis near the boundary guarantee they are always in view on television. Media people tend to feature them at stressful points or winning moments. It generates drama, glamour, and enhances TV ratings, all of which is excellent for the popularity of the IPL.
BCCI Allows special arrangements
BCCI does permit the owners of teams to make special seating arrangements at their home venues. Mumbai Indians requested this sofa arrangement. Unless it hinders match operations or security, BCCI sanctions such requests. Technically, it can be done by other team owners, but they do not. The Ambanis have made it their trend.
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Star Power and Luxury Appeal
The sofa along the boundary provides a touch of luxury, similar to courtside seats at NBA matches. It adds the glam quotient to the IPL. As the Ambanis happen to be one of the most influential business clans in India, their presence provides a boost to this perception.
Conclusion
This isn't favoritism from . This is team branding, visibility, and permitted customization. It's something other teams can do if they wish and if space permits. But the Ambanis have made it their trademark. There isn't special treamtment given to the owner of any particular franchise.
