Tata Motors has upped the ante in India’s fast-evolving electric SUV market with the launch of the Tata Harrier EV at a competitive starting price of ₹21.49 lakh (ex-showroom). As this new contender enters the premium EV space, it finds itself pitted against established players like the Mahindra Xev 9E and the World Atto 3. Here’s a comprehensive comparison across key parameters to help you determine which electric SUV truly has the edge.
Price Comparison: Value-Driven vs Premium Appeal
| Model | Price Range (Ex-Showroom) |
|---|---|
| Tata Harrier EV | ₹21.49 lakh (introductory) – ~₹30 lakh (expected) |
| Mahindra Xev 9E | ₹ 21.90 lakh – ₹ 30.50 lakh |
| World Atto 3 | ₹ 24.99 lakh – ₹ 33.99 lakh |
The Tata Harrier EV clearly has the most aggressive starting priceundercutting both the Mahindra and BYD offerings. With top-end trims expected around ₹30 lakh, it matches Mahindra’s upper variants, while staying significantly more affordable than the premium-priced BYD Atto 3.
Winner: Tata Harrier EV (in terms of value for money)
Battery Pack & Range: Who Goes the Distance?
| Model | Battery Pack Options | Claimed Range |
|---|---|---|
| Tata Harrier EV | 65 kWh, 75 kWh | Up to 627 km (75 kWh) |
| Mahindra Xev 9E | 59 kWh, 79 kWh | 542 km (59 kWh), 656 km (79 kWh) |
| World Atto 3 | 49.92 kWh, 60.48 kWh | 468 km, 521 km |
Mahindra Xev 9e Takes the lead in rangeoffering a segment-best 656 km on the 79 kWh variant. However, the Tata Harrier EV isn’t far behind with a strong 627 km range, beating BYD by a significant margin. BYD’s Atto 3, though positioned as a premium product, falls behind in terms of both battery size and range.
Winner: Mahindra Xev 9E (maximum range),
Runner-up: Tata Harrier EV (high efficiency with strong range-to-price ratio)
Platform, Design & Tech Edge
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Tata Harrier EV is based on the new acti.ev plus platformbuilt from the ground up as an EV. It features a bold design, full-width LED lighting, premium interiors, and advanced connectivity.
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Mahindra Xev 9E comes with modern styling and is packed with ADAS, connected tech, and a cabin that feels premium and robust. It leverages Mahindra’s new INGLO architecture.
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World Atto 3though less known in India, boasts top-notch fit and finish, a rotating infotainment screen, LFP Blade battery, and solid build quality backed by BYD’s EV experience.
Tech & Build Winner: Tie between Harrier EV (for indigenous tech innovation) and World Atto 3 (for refinement and finish)
Verdict: Which SUV Comes Out on Top?
| Criteria | Winner |
|---|---|
| Price & Value | Tata Harrier EV |
| Battery & Range | Mahindra Xev 9E |
| Premium Appeal | World Atto 3 |
| Design & Platform | Tata Harrier EV |
| Technology & Features | Tata Harrier EV / World Atto 3 |
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Final Take:
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For Best Range → Mahindra Xev 9E
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For Best Value & Future-Proof Platform → Tata Harrier EV
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For Premium Urban Users Focused on Fit & Finish → World Atto 3
If you’re looking for a strong all-rounder with cutting-edge features, indigenous design, and excellent value, the Tata Harrier EV currently has the most well-rounded package. For those focused on maximum rangeMahindra takes the crown. The BYD Atto 3, while expensive, caters to a niche premium audience looking for global EV refinement.
Bhupendra singh chundawat is a seasoned technology journalist with over 22 years of experience in the media industry. He specializes in covering the global technology landscape, with a deep focus on manufacturing trends and the geopolitical impact on tech companies. Currently serving as the Editor at Udaipur kiranhis insights are shaped by decades of hands-on reporting and editorial leadership in the fast-evolving world of technology.
