Sonitpur, June 4: The renowned litchis of Tezpur, which received the Geographical Indication (GI) tag in 2015, continue to gain international recognition for their unique taste and rich pulp.

On Tuesday, the town launched the first edition of the 'Litchi Utsav – 2025' to celebrate a century of its horticultural heritage.

This inaugural event took place at the Indian Red Cross Society’s Sonitpur District Branch, located near Ganesh Ghat.

The celebration marks 100 years since the esteemed writer Padmanath Gohain Baruah, the first Assamese Chairman of Tezpur Municipality, planted various litchi trees throughout the town in 1923.

Deputy Commissioner Ankur Bharali remarked, 'Tezpur’s litchis have reached their centennial, and we still relish their exceptional flavor. We have recently engaged with the agriculture, commerce, and industry departments to explore ways to preserve this fruit and enhance its export potential beyond Assam. Collaborations with Tezpur University and IIT Guwahati are on the horizon.'

Over the years, these delectable fruits have empowered local farmers, creating opportunities in both national and international markets.

The centennial festivities commenced with floral tributes and the lighting of ceremonial lamps at Gohain Baruah's statue.

Organized by the district administration, the day-long event honored his legacy and the lasting influence of his contributions to Tezpur’s horticultural scene.

Tezpur’s litchis are celebrated not only for their taste but also for their unique varieties that are not found elsewhere, promoting self-sufficiency among local communities through horticultural endeavors.

The event was attended by several dignitaries, including descendants of Padmanath Gohain Baruah—Uday Krishna Gohain Baruah and Sanjay Krishna Gohain Baruah—as well as members of the GI Tag Committee, marking a significant moment in Tezpur’s agricultural and cultural narrative.