Instagram or YouTube: In today's digital age, social media is not just a medium of entertainment, but it has become a big career option. Millions of people are earning well by creating content on platforms like Instagram and YouTube. But the question is, which platform out of Instagram and YouTube earns more? Let's know in detail.

YouTube is the king of earnings

YouTube is the world's largest video sharing platform where content creators earn directly from advertisements through Google's AdSense. This means that if your video gets more views, then you get good revenue from ads. There are many ways to earn on YouTube:

The big advantage of YouTube is that if your video is Evergreen, it will keep getting views for years and you will keep earning continuously.

Instagram is a hotspot for brand deals

Instagram is primarily a platform based on photos and short videos (Reels). Here, direct advertising does not earn as much as YouTube does. However, earnings are made on Instagram through brand promotions and sponsorships. Especially creators related to Fashion, Beauty, Fitness and Lifestyle get good deals.

The main means of earning from Instagram are

Brand Collaborations & Sponsorships

Affiliate Marketing

Instagram Subscriptions (in some countries)

Product Promotions/Influencer Marketing

Companies offer huge amounts of money if you have more followers and engagement on Instagram.

Which platform is more beneficial?

If you want long-term sustainable earnings and are an expert in video creation, then YouTube can prove to be more beneficial. Here, earnings keep happening even if the content is old. On the other hand, if your content is short-form, trending, and targets brands, then Instagram can get you more brand deals in less time.