Giannis Antetokounmpo’s net worth in 2025 is estimated in millions. From NBA glory to big endorsements, here's a clean breakdown of how he earned every dollar.
As of 2025, Giannis Antetokounmpo’s net worth stands at $70 million, according to Celebrity Net Worth. The bulk of his earnings come from his NBA contracts and multiple global endorsement deals.
Extension Before the 2023-24 NBA season, Giannis signed a 3-year, $186 million max extension with the Milwaukee Bucks. The deal includes a player option for the 2027-28 season, tightening his financial future with the franchise.
Apart from his NBA salary, Giannis earns nearly $19 million annually from endorsements. He’s aligned with several global brands:
Nike – His “Zoom Freak” signature shoe earns him $10 million annually.
Tissot, JBL, and TCL – Global electronics and watch brands.
Hulu & T-Mobile – U.S.-based media and telecom companies.
Anheuser-Busch InBev – A major global brewer.
Come Ready Foods & Kronos Foods – Fitness and Greek food brands.
Mytilineos S.A. & Gr. Sarantis S.A. – Major Greek industrial and personal care firms.
Greek From Greece Cafe Cuisine – A restaurant venture tied to his heritage.
Despite early criticism for playoff struggles, Giannis broke through in the 2020-21 season, delivering a title to Milwaukee. His iconic 50-point performance in Game 6 of the Finals secured:
NBA Championship
Finals MVP
Entry into an elite club alongside Michael Jordan and Hakeem Olajuwon as the only players to win MVP, Finals MVP, and Defensive Player of the Year.
Giannis is more than just an athlete. His endorsements span:
Fitness products
Food chains
Luxury watches
Streaming platforms
Household brands
He’s crafted a well-rounded public image that connects with audiences in both Greece and the U.S., helping him build a long-term financial portfolio.