Adani Cement has entered into an exclusive preferred partnership with CREDAI (Confederation of Real Estate Developers’ Associations of India), the apex body of private real estate developers in the country, to jointly promote sustainable and high-quality urban development across India.

The agreement was formalised during CREDAI’s Governing Council Meeting held in Panjim, Goa, in the presence of Goa Chief Minister Pramod Sawant. The event brought together senior CREDAI officials and leading developers from across the country.

Adani Cement-CREDAI Aim To Strengthen B2B Growth Through Collaboration

This strategic alliance is expected to strengthen Adani Cement’s B2B footprint, while offering CREDAI’s 13,000+ member developers access to Adani’s expansive range of premium cement products, ready-mix concrete solutions, and technical expertise.

Vinod Bahety, CEO of Adani Group’s Cement Business, said, “Our exclusive partnership with CREDAI is a testament to Adani Cement’s commitment to nation-building through sustainable and innovative construction. By joining hands with CREDAI, we aim to accelerate the adoption of world-class cement products and green concrete solutions in India’s real estate sector.”

He added, “This collaboration aligns perfectly with our vision of building a greener, smarter urban future – one where Adani Cement’s technical expertise and CREDAI’s on-ground experience come together to create stronger, safer, and more sustainable structures.”

As part of the partnership, CREDAI members will now benefit from Adani Cement’s portfolio of ready-mix concrete (RMX) products, including its green concrete line, such as ECOMaxX Ultra High-Performance Concrete (UHPC), which offers up to 100% lower embodied carbon compared to traditional mixes.

Other innovations on offer include self-compacting concrete (SCC), Jetsetcrete (high-strength concrete), and Coolcrete (thermally controlled concrete). Adani’s flagship cement products, such as Ambuja Plus and ACC Concrete Plus, known for durability and strength, are also part of the offering. The company noted that nearly 30% of its trade sales now come from premium cement lines, including those certified by GRIHA (Green Rating for Integrated Habitat Assessment), a system developed by the Ministry of New and Renewable Energy.

Through this collaboration, developers will also gain access to proprietary additives such as Alccofine, which enhances concrete strength, and a suite of services under the Adani Certified Technology (ACT) initiative. These services include site support, quality checks, and technical consultancy to help engineers and builders improve construction delivery.

Currently, Adani Cement accounts for nearly 30% of the cement used in India’s housing and infrastructure sectors. The tie-up comes at a time when B2B consumption is growing rapidly, driven by high-rise and infrastructure development.

The ongoing rise of skyscrapers and vertical urban projects has created increased demand for advanced cement technologies. Adani Cement’s technical know-how is expected to help CREDAI developers take on more complex, large-scale projects with greater confidence.

Both Adani Cement and CREDAI expressed optimism that the alliance will help improve construction quality, accelerate project timelines, and embed sustainable practices across India’s real estate landscape.