A couple from Warwickshire have made Dragons' Den history not once, but twice.
Charlene, a former freelance illustrator, and Simon, an investment banker, entered the Den on a 2024 episode of the BBC One competition, which is being re-aired tonight.
The entrepreneurial pair, who are parents to a three-year-old daughter who inspired their product, were seeking assistance from the BBC stars for their start-up, Sooper Books. The digital library is made up of children's stories, including retold fairy tales and popular titles.
Their business, initially free, was born out of lockdown with their own £2,500 investment and quickly found success on Google and among families and teachers.
However, despite amassing 14 million views, they soon needed additional investors, reports Gloucestershire Live.
They had started earning £90,000 from a small subscription, but to gain more traction on Google, they needed to limit subscriptions and rely on traffic, monetising through ads and sponsorships.
Now, they were hoping for some assistance from the Dragons - but Charlene and Simon weren't asking for much.
In fact, they were only requesting a single pound.
Their offer, in return for 1% of the business, marked a first in Dragons' Den history as the lowest ever ask.
The couple received praise from the Dragons following their poetic pitch and their creation of a short story featuring the BBC stars.
"I'll say congratulations on the short story," began an impressed Peter Jones.
"And I also want to say a massive congratulations because Sooper Books is going to go down in Dragons' Den history.
"It's the first time ever we've had somebody valuing their business at £100."
Despite their modest valuation, Simon disclosed that the business was actually worth a staggering £3,200,000, but they were keen on seizing a once-in-a-lifetime opportunity to involve the Dragons in their venture.
"If we had Dragons involved, this could help millions and millions of people," Simon declared.
In addition to the Dragons, Simon and Charlene already boasted Princess Beatrice and the founder of Monzo as investors, among other notable names backing them.
Touker Suleyman commended: "I would love to be on this journey with you, and I'm sure all of us could add value. Shame you haven't got 5%, give 1% to each and we'll all help you."
However, he was onto something, and in an unusual move, Peter invited the other Dragons for a moment of deliberation at the wall, breaking the traditional protocol of the entrepreneurs retreating to the back of the room to discuss negotiations.
"A first in Den history, as all five Dragons head to the wall for a potential counteroffer," the Dragons' Den narrator proclaimed.
And following their collaboration, Peter, Touker, Steven Bartlett, Deborah Meaden, and Sara Davies were all ready to offer one pound each, leaving Charlene and Simon overwhelmed with emotion.
"It's been a lot for us, the last three years," she wept.
"Peter, Steven, Deborah, Sara, and Touker, we'd love to accept your offer.
"We're joining your family," Peter declared, commenting on a pitch that will be remembered for its record-low valuation and modest proposal.
"I love it when a story has a happy ending," Steven chimed in.
"I just cannot believe what's just happened, and I got very emotional with it," a visibly moved Charlene confessed to the camera.
"To have five Dragons on board is just a dream come true," Simon enthused.
Dragons' Den is available to watch on BBC iPlayer.