D2C kids drinkware and foodware brand Rabitat has secured INR 40 Cr ($4.6 Mn) in its Series A funding round co-led by RPSG Capital and DSG Consumer Partners.

The round also saw participation from a host of family offices as well as angel investors, including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, The Souled Store founders (Vedang Patel, Harsh Lal and Rohin Samtaney), LivSpace founders (Ramakant Sharma and Sourabh Jain) and Curefit founder Ankit Nagori .

The Delhi-based startup plans to deploy the freshly raised capital to foster partnership with Indian manufacturers and launch a new design range.

Rabitat cofounder and chief business officer Sumit Suneja said, “Our products are high quality, durable, made with BPA – free non-toxic premium materials as well as aesthetically pleasing and fun for kids. As founders that are parents, in many ways, we are solving our own problems and concerns.”

Founded in 2019 by the Suneja brothers – Sumit and Siddharth, Rabitat manufactures high-quality tiffin boxes, insulated water bottles, feeding bottles, and training cups and more, for children between the ages of two to eight.

Along with selling on its own website, Rabitat’s products are also available on ecommerce platforms including Amazon and FirstCry. The D2C brand also leverages quick commerce platforms to boost its sales.

On the financial front, the company recorded a revenue of INR 16 Cr in the financial year ended in March 2024 (FY24).

The startup was also a part of Inc42’s FAST42, D2C Edition 2025.

(The story will be updated soon.)

The post D2C Kids Brand Rabitat Nets INR 40 Cr appeared first on Inc42 Media.