There are prams and then there are prams. iCandy has proven to be the latter. The chic-looking pushchair brand has gained itself a big celebrity following thanks to its range of practical and user-friendly designs that come in aesthetically pleasing colourways. If you're a millennial mum, you almost certainly had one of their models on your wish list at one point. And if you didn't before, you probably did after Michelle Keegan was pictured out with her trendy pram the other month.

The new mum was snapped taking baby Palma for a walk with the iCandy Peach 7 Coco pushchair, which has been likened to 'the Ferrari' of the pushchair world due to it's clever engineering, Now. Molly-Mae Hague is following suit with a new-in model from the brand's stroller range,the Pip Pushchair, £429.

Showing off the new pram model in a series of Instagram snaps, the mum-of-one pens: "My current life hack is the new iCandy compact pushchair. This is so lightweight and practical, incredibly easy to use and take out with me in case Bambi's legs get tired on a walk."

She follows up with a second story, writing: "This pram is the best– it's so practical".

READ MORE: Michelle Keegan’s everyday ‘gentle and brightening’ serum is currently 50% off

So what makes the Pipspecial? It’s a sleek, compact pushchair that weighs just around 7 kg and is cabin‑approved for air travel, so it’s the holiday lovers' dream companion. With its chic neutral tones and spacious, lie‑flat seat suitable from birth to around 25 kg, it’s as at ease navigating London lanes as it is the smooth pavements of an airport. The one‑hand fold is smooth as silk, we're told, and the reversible liner lets you flip the style in seconds. Plus, the UPF50+ canopy means your little one’s snug and protected, rain or shine.

What’s more, there’s no faff – it comes ready to go with a bumper bar, multi‑position footrest, raincover and even a dust bag included in the box. From reviews, it seems parents love the tall handlebar (a rarity in compact buggies), premium suspension and surprisingly roomy seat – all while keeping that handy overhead luggage‑friendly fold.

If the Peach 7 is a Ferrari, we're saying this is a smaller and sleeker Porsche.

You've heard about the Kate Middleton effect when it comes to selling out clothes, and the same is true when it comes to Molly-Mae and baby gear. With limited stock in the Latte colourway, we predict a sell out success very soon. However, if you're shopping around the find the perfect pram for your lifestyle, we do have a couple of recommendations for lower budgets.

The Joie Nitro E Lightweight Umbrella Stroller, on sale for £50, is also cabin-approved and has excellent reviews stating it's "easy to use, lightweight, comfortable and snug". There's also the hauck Sport travel pushchair from Amazon, £64.99 which promises to be compact, foldable and very user friendly.