Emma Raducanu will be hoping to bank a huge sum at Wimbledon this year. Fourth-round runs in 2021 and 2024 prove that the 22-year-old can successfully navigate the early stages in SW19, although world No. 1 Aryna Sabalenka may await in round three this time around.
Raducanu's career has been tumultuous so far. There was the breakthrough run at Wimbledon four years ago. A mere few months later, the then-18-year-old was remarkably lifting her first Grand Slam at the US Open. Over the next three years, injuries and a loss of form took their toll and Raducanu missed over six months of 2023 after undergoing three separate surgeries. Now making a very admirable comeback, the British star is ranked 38th in the world and will hope to make a splash at Wimbledon.
Those problems have not affected Raducanu's earnings, though. After her US Open victory, she became a huge attraction to lucrative sponsors.
In 2022, the Sunday Times Rich list estimated Raducanu's net worth to be around a whopping £10m, which, at the time, made her the sixth highest-paid tennis player in the world. That figure is expected to have grown slightly over the past three years. Raducanu's sponsorships include sportswear and equipment endorsements from Nike and Wilson. Both deals are reportedly worth around £100,000 per year each.
Mineral water brand Evian also sponsor Raducanu. Alongside future US Open partner Carlos Alcaraz, she filmed a video for the company on the practice courts at Wimbledon on Friday.
Dior and Tiffany & Co are said to pay Raducanu a combined £2m annually. The British No. 1 also has brand ambassador partnerships with HSBC and British Airways. Despite reports that Porsche had taken away a £125,000 car from her possession, her team have since said that the manufacturer provides her with vehicles on an ad hoc basis.
Raducanu has earned over £3.55m from prize money during her career, further boosting her earnings. A back problem has affected her preparations during the early parts of the grass court season but she has seemed physically strong around the practice courts at Wimbledon.
A 6-2 defeat in a practice set against Elena Rybakina on Court No. 1 was solid preparation, particularly if Raducanu does go on to play Sabalenka in round three. Just like the Belarusian, Rybakina is a powerful big-hitter.