American hurdler Chris Robinson garnered unexpected attention recently when his modesty fell victim to a wardrobe malfunction during the 400-meter hurdles at the Golden Spike Ostrava on June 24. The 24-year-old, who clinched the 2023 NCAA title over 400 meters hurdles and competed in the first-ever season of Grand Slam Track, became an online sensation after a mishap with his shorts at the Golden Spike event in Ostrava, Czechia.

Despite several mid-race attempts to readjust, Robinson's shorts failed to contain his manhood, which fell out before he awkwardly crossed the finish line. Remarkably, he secured victory with an impressive season-best time of 48.05 seconds. It was just shy of his personal best by one-tenth of a second.

Robinson's performance could now spell profitable ventures beyond athletics, however. Shinesty, an underwear brand renowned for its quirky fashion sense, has approached the athlete to consider modelling their latest creation - the 'Magnum Pouch Ball Hammock' briefs, which boast a front pocket 47 per cent larger than usual, according to TMZ.

They disclosed that Robinson is open to discussing the offer with Shinesty. This marketing opportunity comes hot on the heels of interest from another company, Krakatoa, specialising in sports attire.

The brand's CEO, Alex Bortoluzzi, said: "We have a special pouch in front, to keep things separated, and not slapping around."

Robinson has had a stellar year, clinching the 400-meter hurdles title in Czechia and competing in the prestigious Grand Slam Track. His appearances in Kingston, Miami, and Philadelphia have netted him a cool £76,000 in prize money.

Although he didn't manage to top the podium in the 400m and 400m hurdle events, Robinson consistently performed well, securing runner-up positions four times. He was set to compete in the final Grand Slam Track event in Los Angeles before it was postponed by the organisers.

"The decision to conclude the inaugural Grand Slam Track season is not taken lightly, but one rooted in a belief that we have successfully achieved the objectives we set out to in this pilot season, and the importance of looking towards 2026 and beyond," Michael Johnson, the founder, explained in his statement.

"We launched with a bold vision to reimagine professional track racing and we could not be more excited about what we have accomplished so far, delivering amazing races to a rabid fan base. As we've said all along, we were going to have learnings, make adjustments, and continue to improve.

"Sometimes we have to make moves that aren't comfortable, but what's most important is the future and sustainability of the league. The global economic landscape has shifted dramatically in the past year, and this business decision has been made to ensure our long-term stability as the world's premier track league.

"Our attention is now on 2026, with our eyes set on continuing to deliver the best-in-class storytelling, content, and competition that we have become known for in our debut year. We are in conversations with potential host cities - many of whom have already thrown their names in the hat - to build out an exciting calendar of events for our fans across the globe.

"We are committed to calling Los Angeles home, and look forward to hosting a Slam in LA as part of the 2026 season."

This article first appeared on Mirror US.