Meta just invested $3.5B in Ray‑Ban's parent company: Here's why
09 Jul 2025

Meta Platforms, the parent company of Facebook, has acquired a minority stake of around 3% in EssilorLuxottica, the world's largest eyewear manufacturer.

The deal is said to be worth around €3 billion (approximately $3.5 billion) at current market prices.

The investment marks Meta's growing interest in the smart glasses market and its commitment to artificial intelligence (AI) technology.

Partnership has been working on AI-powered smart glasses
Collaborative efforts

The investment strengthens the existing relationship between Meta and EssilorLuxottica, who have been working together for years to create AI-powered smart glasses.

Meta currently sells a pair of Ray-Ban glasses with built-in cameras and an AI assistant.

Last month, it launched separate Oakley-branded glasses with EssilorLuxottica as part of their ongoing collaboration in the wearable tech space.

Deal aligns with Zuckerberg's focus on AI
Strategic alignment

The deal fits perfectly with Meta CEO Mark Zuckerberg's focus on AI, which has become a top priority and major expense for the company. Smart glasses are a key part of that plan.

The partnership gives Meta access to EssilorLuxottica's manufacturing expertize and distribution channels, essential for making its smart glasses mainstream products.

For EssilorLuxottica, deal means stronger foothold in tech industry
Tech expansion

For EssilorLuxottica, the deal means a stronger foothold in the tech industry.

The company hopes to expand its partnership with Meta to other brands and has plans to increase production capacity for smart glasses.

This move comes as part of a larger trend of growing consumer interest in AI-powered wearable devices.