Nearly three years after their last studio album Born Pink (2022), BLACKPINK is back with a powerful new digital single titled “JUMP.” The track was first performed live during the opening shows of their Deadline World Tour at Goyang Stadium, South Korea, on July 5 and 6. With high-energy choreography and rap-heavy verses, the performance received roaring applause, raising anticipation for the song’s official release.
Fashion Meets Attitude in Concept Photos
To build excitement, BLACKPINK also dropped stunning concept photos for “JUMP.” Jisoo, Jennie, Rosé, and Lisa embraced a Gen-Z-inspired punk aesthetic, dressed in edgy leather-like tops with the word “JUMP!” printed boldly across them. They paired the tops with mini skirts, exuding confidence and attitude. Jisoo stood out with a glove bearing the words “High on hope.”
In solo shots, the members wore oversized puffer jackets in bold colors reminiscent of Balenciaga’s streetwear style. Jisoo’s jacket featured a giant rose, a likely nod to her hit solo “Flower.” Jennie rocked a striking red look, Rosé wore a sleek green coat paired with a dramatic wet-hair style, and Lisa stunned in a blue puffer jacket and statement earrings.
Also Read: The Wait is Over! BLACKPINK Unveils ‘Jump’ MV Teaser, Fans Declare it ‘Song of the Year’
Teaser and Global Tour Plans
Ahead of the single’s release, YG Entertainment unveiled a teaser for the “JUMP” music video. It opens with a dynamic camera glide through a cityscape, showcasing BLACKPINK’s presence on digital billboards before ending with the word “JUMP” flashing on screen.
“JUMP” is set to officially drop on July 11 at 1 PM KST (12 AM EDT). Following their South Korea shows, BLACKPINK will kick off the U.S. leg of their world tour on July 12. The all-stadium Deadline World Tour will run through January 2026, concluding at Kai Tak Stadium in Hong Kong.
