Speculation around Taylor Swift’s highly anticipated twelfth studio album, TS12continues to intensify amid mounting fan theories. Meanwhile, the pop icon may make a surprise appearance alongside Travis Kelce at this weekend’s American Century Championship golf tournament in Lake Tahoe.

So, why is TS12 trending online lately? Here’s everything we know about the same and the singer’s “secret event.”

Why are fans searching for ‘TS12 Taylor Swift’?

The “Cruel Summer” hitmaker has been carefully dropping hints about her 12th album in her recent communications with fans.

Before delving into decoding Taylor Swift’s Easter eggs, here’s what Swedish producer Jacob Criborn accidentally revealed in an interview. He noted that he is “finishing Taylor Swift’s album” during a Universal Music Sweden interview. The update came months before she dropped another major clue in her personal letter to fans.

After buying back her masters, the Grammy-winning singer shared a touching note with her fans, noting all of her music finally “belongs” to her now. In the note, fans spotted 12 “I”s as she wrote, “I was thiiiiiiiiiiiis close.”

Elsewhere, Swift used exactly 12 “D”s in an Instagram story about Selena Gomez’s new collaboration album with fiancé Benny Blanco, I Said I Loved You First. Additionally, the “Champagne Problems” singer also wore earrings with 12 red gems at the 2025 Grammys. (via Bustle).

For anyone who was waiting for her re-recording projects, Taylor Swift also shared an update on her personal letter. She explained that she abandoned the Reputation (Taylor’s Version) after re-recording just a quarter of it. Despite recognizing she couldn’t surpass the original’s impact, Swift promised that unreleased vault songs from that era would eventually surface.

However, for Debut (Taylor’s Version), the news was more encouraging. Swift confirmed the re-recording is complete and expressed satisfaction with the updated sound, suggesting both remaining projects will be released “when the time is right.” Hence, the mounting evidence suggests that her new album, AKA TS12, might get released before the rest of her re-recordings.

In other news, fans think the “Willow” crooner might make a surprise appearance at Travis Kelce’s Lake Tahoe event. Renowned host Kevin Frazier hinted on The Dan Patrick Show that the couple has a “little event” planned, though details remain secret.

Recently, Taylor Swift sent fans into a frenzy by performing at the NFL star’s Tight End University event. The 35-year-old singer performed “Shake It Off” at Brooklyn Bowl as part of Kelce’s Tight End University annual summer training camp.