Video streaming platform YouTube has made an announcement. The company will soon remove the trending page that shows top trending videos from the platform. This feature was introduced in 2015. However, now after 10 years, it has been decided to close this feature. The company has claimed that visits to the page have decreased significantly in the last 5 years. The reason for this is that people now search for content from different places. Apart from this, the company has also said that now users will be able to see popular videos in special categories on YouTube Charts.

YouTube decides to remove trending pages

According to a blog post on Google’s YouTube Help page, the video streaming platform will be shutting down Trending Pages and their Trending Now list on July 21. The feature was released to users in 2015. Google’s YouTube Trending Page Help Center has revealed that the Trending Page will be shut down from July 21. The company said that visits to the Trending Page have decreased significantly over the past 5 years due to changes in user behavior. The blog post also states that YouTube now provides information about trends from places like Recommendations, Search Suggestions, Shorts, Comments, and Communities.  (Photo courtesy – Pinterest)

How to highlight trending content on YouTube?

YouTube said in a blog post that users will now be able to discover popular content in specific categories on YouTube Charts. Currently, YouTube Charts is only available for YouTube Music. According to the blog post, people will be able to see trending music videos, weekly top podcast shows, and trending movie trailers on YouTube Charts. The company will add more content categories to the charts in the future. For gaming videos, YouTube Gaming will continue to show trending videos on the Explore page.

In addition to YouTube Charts, the company will also be offering personalized video recommendations to users. The company claims that this will allow it to show “a range of popular content” to different users. Additionally, users can discover non-personalized content on YouTube’s Explore page, featured creator channels, and their subscription feed.

Creators can use the Trending Page to promote their channels and see their latest videos ranking on social media platforms. Users can also use the Trending Page to follow the latest trends and create new content based on the most viewed content. For them, the Inspiration tab in YouTube Studio will continue to provide personalized ideas, YouTube said.

Recently, YouTube also announced that it is updating its monetization rules, which will allow monetization of mass-produced content and inauthentic videos. The video streaming company is improving its process for identifying inauthentic and repetitive videos. The new policy will go into effect on July 15.