The Pawan Kalyan starrer period action drama Hara Veera Mallu Day: Part – Sword vs Spirit is finally ready for a grand theatrical release on July 24. Prior to that, the makers have planned to organise paid premiere shows for fans in Andhra Pradesh and Telangana. On Saturday, the Andhra Pradesh approved a massive price hike in the ticket rates for both the paid premiere shows as well as the regular shows that commence on July 24.

For the premiere show, scheduled at 9 pm on July 23, AP govt allowed the producers to increase the ticket prices upto an additional Rs 600 (GST excluded), above the regular prices.

Additionally, for a period of first 10 days of film’s release, that is July 24 to August 2, the producers have been allowed to increase the ticket prices for all categories of screenings.

At multiplexes, the ticket prices are allowed to be raised upto Rs 200 above the regular prices. Meanwhile, at the single screen theatres, the said price hike approvals stand at Rs 150 and Rs 100 for upper-class and lower-class seats, respectively.