Tech giant Meta makes a lot of money through social media platforms Facebook and Instagram. Now another new app is going to be added along with these social media platforms. Now WhatsApp has also become a big source of income for Meta. WhatsApp status is going to be changed soon. The company is going to introduce two new features in its latest Android Beta version 2.25.21.11. These will include Status Ads and Promoted Channels.

Ads will also appear on WhatsApp status

This decision taken by the company is being considered as WhatsApp’s biggest monetization strategy so far. This new strategy will give businesses and content creators the opportunity to promote their products and services. That is, now like other social media platforms, advertisements will also appear on WhatsApp status. In fact, the company has launched many features for its WhatsApp users. These features are proving to be a boon for the users. However, doubts are being expressed about whether the update that will be introduced now will be a boon or a headache for the users.  (Photo courtesy – Pinterest)

Although the new update will give businesses and content creators an opportunity to promote their products and services, this feature can be a headache for ordinary users. So now everyone is watching to see what Meta will decide on this issue. Meta has claimed that ads will be limited to the Updates tab (Status and Channel). No ads will appear in private chats or groups.

What will be the new ad formats?

The new update will mainly feature three new ad formats.

• Status Update Ads
• Promoted Channels
• Channel Subscription Promotions

All these ads are currently being shown only to select Android beta testers. This update may be released to all users soon.

Status Ads

Now, business account users will be able to see sponsored content in their Status Feed. These ads will appear in the status updates of your friends and family. Just like ads appear in Instagram Stories, sponsored content will now also appear in WhatsApp Status. However, it will be labeled as “Sponsored” so that users know that it is promotional content.

Promoted Channels

WhatsApp will now show some Public Channels as Promoted in the Channel Directory section of the app. This means that if a channel wants to gain publicity, they can promote the channel by paying money. Here too, users will see the Sponsored tag.

Channel Subscription Promotions

WhatsApp will soon also promote paid subscription channels, which will help these channels reach a wider audience.