Not Delhi, Mumbai, this small town is India's 'cheating capital'
23 Jul 2025

Kanchipuram, a small town in Tamil Nadu with a population of around two lakh, has emerged as India's biggest non-monogamy hotspot.

The data was released by Ashley Madison, a dating app known for catering to individuals seeking extramarital affairs.

The app's June 2025 data showed Kanchipuram at the top of its list of cities with the highest cheating rates in India.

Kanchipuram was at 17th spot last year
Ranking shift

Interestingly, Kanchipuram was at the 17th spot last year but has now surpassed major metros like Delhi and Mumbai.

Central Delhi and Gurgaon were second and third on the list, respectively.

Notably, Mumbai didn't even make it to the top 20 this year.

The app's ranking system takes into account "activity intensity and engagement data," meaning cities with more active users are ranked higher.

Reasons behind Mumbai's drop
Decline reasons

Several factors could explain Mumbai's sharp drop on Ashley Madison.

Smaller cities like Kanchipuram may be turning to the app for more private ways to connect due to societal watchfulness.

This doesn't mean people in bigger cities like Mumbai have reduced pursuing extra-marital affairs; just that, they have more options and routes to explore.

India and Brazil have highest rates of admitted infidelity
Infidelity trends

In April, Ashley Madison revealed that India and Brazil have the highest rates of admitted infidelity, with 53% of surveyed adults admitting to having affairs.

Paul Keable, chief strategy officer at Ashley Madison, said this data shows India is "leading the way in redefining modern relationships."

He added that India is already ranked sixth among global markets for the app and is expected to climb higher by year's end.

Infidelity no longer a crime in India
Cultural shift

Although infidelity carries a strong social stigma in India, it is no longer a crime after the Supreme Court struck down Section 497 of the Indian Penal Code in 2018.

Adultery can still be grounds for divorce under various laws.

This legal change reflects shifting attitudes toward infidelity and non-monogamous relationships across India.