‘ Saiyaara ’ has proven to be a sleeper hit which means that the film has just come out of the blue and is doing so well at the box office, something which nobody expected. It made Ahaan Panday and Aneet Padda into stars overnight and people can’t stop gushing over Mohit Suri ’s magic along with the heart-wrenching music. As the film continues to mint numbers at the box office, one hears that the makers are now trying to extend the window between the theatrical and OTT release.
Usually, a gap of eight weeks is the norm for a film to begin streaming on OTT after its theatrical release. Netflix is the official streaming partner of the film as was mentioned at the start of the film. With the 8-week window norm, one would expect the film to stream on OTT in the second week of September. But now reports suggest that the makers are in talks with the platform to secure a 90-day theatrical window and thus, are eyeing Diwali for release.
This would perhaps give the film more time to make the most from its theatrical run. Reportedly, the movie is made on a budget of Rs 45 crore. It has already made more than Rs 150 crore within 6 days of its release. So, it has already recovered its cost and is a hit already. Moreover, the digital streaming and satellite rights would further add to the profit of the film.
Just amidst these reports of the delay in OTT streaming, the number of screens and shows of ‘Saiyaara’ have also been increased in theatres due to added demand. The film has now released in 2000 screens, earlier the release was just limited to 800 screens. The film has done much better than most big releases of superstars like 'Sikandar' and 'Housefull 5' which had a wide release in 4000-5000 screens.