Joseph Caroff Known as Joe, the logo designer who created the legendary 007 emblem associated with James Bond sadly passed away on Sunday at the age of 103. He was set to mark his 104th birthday today (Monday) while receiving hospice care at his residence in Manhattan.

Joe Caroff has died at 103
The creator of the iconic 007 logo passed away on Sunday, reaching the age of 103. His remarkable works included the James Bond 007-gun logo, promotional materials for West Side Story and A Hard Day’s Night, as well as typography for Last Tango in Paris, Manhattan, and Rollerball.
He was meant to celebrate his 104th birthday today while in hospice care at his Manhattan home, as shared by his sons, Peter and Michael Caroff, with The New York Times.
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Additional information on Joseph Caroff
Joseph Caroff was born on August 18, 1921, in Linden, New Jersey. He was the youngest of five siblings, with four older sisters and one younger brother. His father, Julius, was a painter known for his ability to transform a plaster wall to resemble wood, as he was not merely painting but rendering it, he noted.
He completed his studies in 1942, majoring in advertising design, and was elected class president for three consecutive years while also serving as the art editor for the school yearbook, Prattonia.
“I enjoyed that work immensely, mainly because it allowed me to read a book, interpret it, and then create a cover design that I believed best captured the essence of that book,” he expressed in the TCM documentary.
Caroff also crafted the logo and title signature for Orion Pictures, designed several album covers for Decca Records, and created logos for ABC’s Olympic broadcasts (featuring the network’s circular letters intertwined with five Olympic rings), ABC News, and 20/20 (designed to look like a pair of eyeglasses).