Shoppers have been left scratching their heads after discovering a surprising truth about Primark. It's strange to start pronouncing something differently when you've been saying it a certain way for so long. Manu were taken aback when the budget clothingchain announced that its name is pronounced differently than most people have been saying it for years.

The correct pronunciation of the fashion retailer's name is often a contentious issue, but Primark bosses have confirmed that the brand name should be pronounced 'Preemark'. The original Penneys brand, which originated in Ireland, is known as Primark to the rest of the world. However, a branch located in Braehead shopping centre, Glasgow, has now put up their own sign to settle the debate.

Some shoppers were left incensed by the window display, erected on 21 August, which declares: "It's pronounced Preemark."

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The display also shows the shop's name with the 'Pri' crossed out and replaced with 'Pree'.

Despite claiming that the 'debate is settled', the store's actions have ignited anger across the UK - with many customers left seething. Shoppers didn't hold back while expressing their views on the debate.

Emma Tonks stated: "Absolutely not, I used to work there and it was always Primark."

Ellie commented: "Anyone that says Preemark can't speak properly. It's Pri-mark, the way it's actually spelt."

Susie remarked: "Preemark is how it's pronounced properly in Scotland." One added: "If it's spelled Preemark then yes, if it's spelled Primark then no."

Another said: "Hell yes. Of course it's Preemark. There's archive radio adverts when it opened in the 70s for Preemark."

However, there's a specific reason behind this move and it won't impact all of its outlets. The rebrand applies solely to the 21 branches in Scotland.

It's being done to celebrate the company's 50-year milestone north of the border.

Gavin O'Reilly, Area Manager for Primark Scotland West and Cumbria, who currently manages Primark's inaugural store in Hamilton, Scotland, said: "Our loyal Scottish shoppers have been instrumental to our success over the last 50 years.

"So we thought it was high time we acknowledged it in true Primark style. It's a proud moment for all our stores to be celebrating our milestone together with a fun 'Preemark' nod.

"Which is simply what we know our Scottish shoppers and colleagues are calling us every day anyway."