For many decades, the Indian cricket team has not only been the pride of the game, but has also been considered to be one of the biggest branding in the country. The people of big sponsors on Team India’s jersey have now become part of the identity of cricket.

But only a few weeks before the Asia Cup started 2025, this photo is about to change. Dream 11, which was once a large fantasy sports platform with a value of $ 8 billion, has suddenly backworthed himself as the main sponsor of the Indian team. The decision has been taken after the online gaming bill 2025 is implemented, which stops the real money games. Not only sponsorship has been affected by this, but also questions have been raised on the changing relations of sports, law and business in India. Now the BCCI is looking for a new sponsor, and this change can also affect Indian cricket’s promotional strategy and economic status.

Dream 11 out as a sponsor of Indian cricket team

Dream 11 did not suddenly move away from the Indian cricket team’s jersey, but was completely safe. The company had added a special condition to the BCCI in its three -year agreement of ₹ 358 crore, under which if a government law affects their business, they could come out of the agreement without any economic penalty.

This condition, which is like unpredictable events (force mazor), came in handy for Dream 11 when the government implemented a new online gaming law. This law termed real -funded fantasy sports as illegal and advertisements and sponsorship to it were also banned. Due to this, Dream 11 not only had to stop his operation, but he also got out of Team India’s sponsorship. The BCCI will not get any compensation at the end of this time.

It proved to be a safe way for Dream 11, as there is a strict punishment on violation of new law – jail up to five years and fine of up to two crore rupees. Dream 11 has been an active and big name in 11 cricket, not just a sponsor. After Bayju’s withdrawal, when it took place on Team India’s jersey in July 2023, it has also made its presence in global cricket since then. It has been a sponsor in many big tournaments such as Caribbean Premier League, New Zealand’s Super Smash and Australia’s Big Bash League. In India too, Dream 11 was associated as the IPL sponsor and MS Dhoni, Rohit Sharma, Hardik Pandya, Rishabh Pant And Jaspreet Bumrah Like made players their brand ambassador. Therefore, the shrinking of Dream 11 is not just about the disappearance of a people, but it is like a big pillar falling in the world of cricket marketing.

BCCI looking for new sponsors

Dream 11 has so far joined the long list of the Indian team, which many people consider to be a kind of misfortune in cricket, saying “Jersey Zinc”. Sahara’s long partnership agreement ended due to legal disputes, Bayju had to retreat due to financial and rules to rules, and now Dream 11 has been excluded due to recognized technical reforms.

The most interesting thing is that Team India’s jersey for the Asia Cup is already ready – but now there is a possibility that the team will land on the match ground without any main sponsors. Some reports suggest that companies such as Toyota and a fintech startup are interested in becoming sponsors, but now the time is very short. In the remaining three weeks, the BCCI is not only a financial shortage, but also to restore confidence in a sponsored environment which has now become extremely unstable due to the rules. The impact of this crisis is not only limited to the national team – its scope can also fall on billions of partnerships like IPL and Fantasy Games.

In fact, the objective of the online gaming bill is to eliminate real-man fantasy games, and promote e-sport and educational platforms. This is changing the structure of the entire game marketing. When the Indian team lands in the jersey without a brand, it would not just be a visual change, but a symbolic moment. The time went when sponsored was the financial backbone of the game. Now it is beginning to appear that that spine can also be weakened in front of rules and external pressures. The BCCI now has to decide who will replace Dream 11 – but more important is how to mold themselves in changing times, where business, law and sports have been deeper than ever.