India's advertising industry is going to suffer a loss of Rs 4,500 crore. The government is going to ban real money online gaming. After being passed by the Parliament, the Online Gaming Bill has received the President's approval. This move of the government is a threat to the online gaming category, which spends more on advertising. From the Indian Premier League (IPL) to regional sports leagues and prime-time television, gaming platforms are among the categories that receive the most advertising. Now, with the future of these gaming platforms in danger, media revenue may decrease drastically.

In a media report, Ambika Sharma, founder and chief strategist of ad agency Pulp Strategy, said that in the last four years, real money gaming companies have been one of the highest spenders on advertisements. The share of these companies in India's total advertising expenditure is about 6 to 7 percent annually. This expenditure is highest during IPL or other big sports events. If these companies close down, then this part will definitely disappear from the industry.

The Indian advertising industry is worth Rs 70,000 crore.

According to an estimate, these gaming platforms contribute about Rs 4,500 crore to the total advertising expenditure in India annually. Chandan Sharma, digital media general manager of Adani Group, said that the Indian advertising industry is worth about Rs 70,000 crore. The share of real money gaming platforms is very low, but gaming platforms are rapidly increasing their expenditure on advertisements. He further said that if gaming platforms are closed, it will have an impact on the advertising industry.

Sports will suffer the biggest blow.

Experts believe that most small and online leagues are dependent on gaming advertisements. If these advertisements end, there will be a loss of about Rs 2,000 crore for broadcasters and streaming platforms. Sports will suffer the biggest blow. For many years, fantasy apps and real-money gaming brands have been the main source of advertisements in IPL and big sporting events. Without them, there will be a void that other advertisements will not be able to fill immediately.

What is the online gaming bill?

The Online Gaming Bill got the President's approval on Friday, a day after it was passed by Parliament. Now it has become a law. Through this law, the government will ban all types of games played with money and platforms promoting e-sports and online social gaming. It was named the Online Gaming Promotion and Regulation Bill. This bill will become a law after the notification is issued. The government believes that online money gaming has become a serious social problem, which is hurting society.

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