Aespa rewrites 'Rich Man' with icy trailer and star-studded collaboration
The reveal Aespa has dropped the ' I am a Rich Man ' trailer, a cinematic prelude to the group's sixth mini album 'Rich Man' slated for September 5 at 1 PM KST.
The trailer features a special collaboration with actor Koo Kyo-hwan and filmmaker Lee Ok-seop , pairing visceral performance with sleek direction to amplify anticipation for the six-track set.
Inside the trailer Set on a bowling lane inside a freezing storage space, Koo unravels under cold and dread, while Aespa remains almost unnervingly composed-an arresting contrast that frames the project's thesis.
Karina's reflective line on cosmic scale and human brevity underlines the theme: the truly 'rich' are defined by attitude, not material plenty, a mantra that threads the group's new era.
The release plan 'Rich Man' arrives with six tracks and a title song of the same name, following June's single 'Dirty Work' and coming 11 months after the fifth EP 'Whiplash'.
Banner behind the project emphasizes a fresh stylistic turn and a redefinition of 'Rich Man' anchored in Aespa's signature energy, with pre-orders already live across online and offline retailers.
Formats and details Retail listings indicate multiple physical versions, including "Energy" and "Bag" formats with standard inclusions like photobooks, postcards, stickers, posters, and photocards, aligning with typical K-pop collector packages.
Spotify's prerelease page marks the EP launch on September 5, complementing official social posts that link the trailer and confirm the 1 PM KST drop time.
Context and momentum The comeback follows the group's continued global presence, with prior hits like 'Next Level' and 'Savage' establishing an industrial-futurist identity often dubbed "iron taste" by fans and media.
With a philosophy-first framing-"I am enough as I am. I am a 'Rich Man'"-Aespa leans into mindset-centric pop storytelling to extend its narrative universe.
The trailer features a special collaboration with actor Koo Kyo-hwan and filmmaker Lee Ok-seop , pairing visceral performance with sleek direction to amplify anticipation for the six-track set.
Inside the trailer Set on a bowling lane inside a freezing storage space, Koo unravels under cold and dread, while Aespa remains almost unnervingly composed-an arresting contrast that frames the project's thesis.
Karina's reflective line on cosmic scale and human brevity underlines the theme: the truly 'rich' are defined by attitude, not material plenty, a mantra that threads the group's new era.
The release plan 'Rich Man' arrives with six tracks and a title song of the same name, following June's single 'Dirty Work' and coming 11 months after the fifth EP 'Whiplash'.
Banner behind the project emphasizes a fresh stylistic turn and a redefinition of 'Rich Man' anchored in Aespa's signature energy, with pre-orders already live across online and offline retailers.
Formats and details Retail listings indicate multiple physical versions, including "Energy" and "Bag" formats with standard inclusions like photobooks, postcards, stickers, posters, and photocards, aligning with typical K-pop collector packages.
Spotify's prerelease page marks the EP launch on September 5, complementing official social posts that link the trailer and confirm the 1 PM KST drop time.
Context and momentum The comeback follows the group's continued global presence, with prior hits like 'Next Level' and 'Savage' establishing an industrial-futurist identity often dubbed "iron taste" by fans and media.
With a philosophy-first framing-"I am enough as I am. I am a 'Rich Man'"-Aespa leans into mindset-centric pop storytelling to extend its narrative universe.
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