The Indian cricket board is in a frantic scramble to find a new title sponsor for Team India's jersey, facing a ticking clock ahead of the Asia Cup 2025. The crisis was triggered by the sudden exit of Dream11, whose ₹358 crore deal was cut short by the Indian Parliament's new Online Gaming Bill, passed on August 21.
The legislation, which bans real-money gaming, left Dream11 with no choice but to mutually terminate its partnership, leaving the BCCI in the lurch just weeks before a major tournament. The timing has created a logistical nightmare, with already manufactured team jerseys bearing the Dream11 logo now rendered obsolete.
The sponsorship void has sparked a high-stakes competition, with automotive leader Toyota and a promising fintech startup reportedly leading the chase. The BCCI is leveraging the immense visibility of the Indian jersey, especially during the marquee India-Pakistan clash on September 14, to secure a contract that surpasses its previous agreement.

 However, with India's opening match against the UAE on September 10 looming, the board is under immense pressure. Should a deal not be finalized, the cricketing powerhouse could face the rare and unusual prospect of taking the field without a title sponsor, a scenario that underscores the sudden and significant impact of the new gaming legislation on the sports industry.