The much-awaited Big Billion Day Sale on Flipkart and Great Indian Festival Sale on Amazon are just around the corner, starting September 23, 2025. These mega shopping events promise massive discounts across categories like electronics, fashion, furniture, and home essentials. But experts caution that without smart planning, buyers may miss out on real savings.

Here’s a detailed guide on how to maximize your festive shopping this season.

The biggest mistake shoppers make is browsing without a plan. Experts advise preparing a clear shopping list before the sale begins. Whether it’s a smartphone, LED TV, fashion apparel, or home furniture, knowing what you actually need helps avoid impulse purchases triggered by flashy discounts.

A pre-made list also saves time during flash sales, where products often sell out in minutes.

Flash sales are one of the highlights of festive season shopping. These are limited-time deals offering huge discounts on popular products. By keeping your wish-listed items handy, you can act quickly when the price drops.

Not all discounts are as attractive as they look. Experts recommend using price comparison tools to verify if the deal is genuine.

For example, Buyhatke, a browser-based shopping assistant, tracks product prices across 50+ online platforms. It provides full price history and even alerts users when the product reaches their target price.

According to Buyhatke CEO Gaurav Dahake, mega sales like Big Billion Day and Great Indian Festival have transformed Indian shopping habits, but they’ve also raised transparency concerns. “We show complete price history and comparisons to ensure users know if a discount is real or just marketing hype,” he said.

Buyhatke also offers automatic deal scanning, helping users filter out misleading offers and ensuring they always get the lowest price.

Extensions like Honey automatically scan for available coupons at checkout and apply the best one. This feature ensures you don’t miss out on additional discounts that aren’t visible on product pages.

Other extensions also help track flash sales and combine coupons with pre-planned shopping lists for maximum savings.

Rajshree Sharma, AVP at MPL, emphasizes that the challenge in e-commerce today isn’t just finding deals, but knowing if they’re truly worth it. She explains, “Transparent price history, unbiased comparison platforms, and smart extensions help buyers make data-driven decisions instead of falling for marketing noise.”

She adds that during mega sales, shoppers often get caught in excitement and end up making unnecessary purchases, which is why rational shopping is crucial.

• Compare prices across multiple e-commerce sites and apps.

• Wait for festival flash sales, which usually offer the steepest discounts.

• Use coupon codes, cashback offers, and bank/credit card deals.

• Set price alerts or add items to your wishlist to track price drops.

• Leverage loyalty programs and memberships (like Amazon Prime or Flipkart Plus) for early access and extra discounts.

• Opt for no-cost EMI offers carefully—understand the terms to ensure no hidden costs.

Festive sales are the biggest online shopping events of the year, offering buyers a chance to save thousands of rupees on big-ticket items. However, the best deals don’t always come to those who click fast, but to those who plan smart.

With the right mix of price comparison tools, coupon scanners, and disciplined shopping, you can ensure that your festive season purchases are not just exciting, but also genuinely cost-effective.