Jharkhand News: Government of Jharkhand has announced a major initiative for social media content creators.
Jharkhand news: The Government of Jharkhand has announced a major initiative for social media content creators. Under the ‘Influenceer Engagement Program 2025’, the influencers who promote the state’s tourism through digital medium will now get honorarium ranging from three lakh to ten lakh rupees. The purpose of this scheme is to bring the natural, cultural and tourism wealth of Jharkhand to the country and the world. Read full news…
The tourism department of Jharkhand Government has launched this special scheme. Under this, influencers associated with active travel, food, culture and Vlogging on social media platforms like Instagram, YouTube, Facebook, X will get a chance to show different aspects of the state. They will be encouraged to prepare content to the culture, heritage, catering and tourist destinations of Jharkhand.
Under this scheme, the influencers will be given an incentive amount ranging from Rs 3 lakh to Rs 10 lakh based on their content quality, views, engagement and impact on social media. For this, the government has divided the influencers into different categories of nano, micro, macro and mega, giving the opportunity to participate in every level of creators.
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This scheme is not limited to any one platform. All content creators who write traveling on Instagram reels, YouTube Vloger, Facebook Blogger and X can apply to this program. Priority will be given to those presenting materials to Jharkhand, but creators coming from other states can also participate if they reflect the beauty of Jharkhand.
Officials of the tourism department say that this step is a big effort to take the tourism sector of Jharkhand to new heights. Through social media, the image of the state will reach not only across the country but also internationally. Also, this program will play an important role in providing global identity to local culture, tribal lifestyle, traditional cuisine and natural beauty.
Through this scheme, not only the content creators will get a big platform and economic benefits, but the Government of Jharkhand will also help in digital branding. Especially the younger generation, which is more connected to digital mediums, will be attracted to the tourist destinations of Jharkhand. This will increase tourism in the state, create new employment opportunities and the identity of Jharkhand will be established as an emerging tourism state.