Meghan Markle has left royal fans baffled by a strange post to promote her latest drop with her lifestyle brand As Ever.

Before jetting off to France for Paris Fashion Week, the Duchess of Sussex took to Instagram oto reveal a new product - a 2024 Marlborough Sauvignon Blanc from New Zealand - as well as a restock of her apricot spread and orange marmalade. To promote the launch, Meghan shared new photographs of herself posing candidly in the kitchen of her Montecito mansion in California, using canning equipment to pull a jar of jam out of a large saucepan on the stove.

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But eagle-eyed royal fans were quick to notice a peculiar detail in Meghan's jam-making photographs, which first appeared on her As Ever website. Taking to social media in droves, fans pointed out that Meghan appeared to be holding her equipment “upside down”, with some even joking it was her “first time” attempting to make the product.

Meghan appeared to be holding the curved end of the lifter - which is specially shaped for lifting jars - instead of the black rubber handles.

One person wrote online: “OMG! She’s holding the jar lifter upside down!!!” while another experienced jam maker said: “She’s using the jar lifter wrong! I’ve been canning for years.”

Many were quick to question that Meghan’s inexperience using the equipment speaks directly against the fact that the jams have long been marketed as being “inspired by the recipe she crafted in her home kitchen”.

Another person noted: “You'd SO use the back burner and hold the clamp upside down,” while one more fan wrote: “Here’s Meghan acting like she personally cans all the jars at her home. How authentic. Must be her first time. I did the same thing and was corrected by my mother.”

The jar tongs Meghan was using in the picture are traditionally used to safely lift hot jars and cans from boiling water, especially when canning jars at home.

The post comes after Meghan quietly announced her new As Ever wine, just days before heading to Paris for an appearance at the Balenciaga show for fashion week.

Meghan subtly announced the new offering with a coded post on social media, with the caption reading: "We heard you missed us. We’re back…and we brought a friend.”

The official As Ever website revealed more about the white wine, which is the third varietal of wine available for sale from the Duchess of Sussex's brand.

"Our first Sauvignon Blanc is bright and balanced, with citrus aromatics, a smooth finish, and refreshing versatility," an official description says. "Crafted for everyday dinners and celebratory gatherings alike, this thoughtfully made wine is perfect for sharing, gifting, and savouring in every season."