Vi made a big move, brought ₹ 99 plan for special people, tension of Jio-Airtel will increase…

Vi Recharge Plan: Vodafone Idea (Vi)'s ₹ 99 prepaid plan has emerged as a cheap option for many customers these days. While other telecom companies are making their plans expensive with the aim of increasing their average revenue per user (ARPU), Vi has introduced this low priced plan.

However, if you look at it carefully, you will understand that this offer is not as beneficial as it looks cheap. Actually, this is part of Vi's strategy by which the company wants to increase its ARPU. Let us understand this plan in detail and see how beneficial it is.

These benefits will be available in Vi's ₹99 plan

This plan comes with a service validity of 15 days. Under this, users are given 200MB data and voice calling benefits of ₹ 99. Although outgoing SMS facility is not available in it, but if a user wants to port the mobile number then he can send SMS to 1900.

In this plan, calling is charged at the rate of 2.5 paise per second. This plan is especially good for users who primarily need calling, especially those using 2G networks.

Why is this plan important

There are still many 2G users in India who need cheap plans only for voice calling. For such users, a plan priced below Rs 100 becomes necessary because they do not need data but only voice calling minutes and active validity. But how does a plan like this help Vodafone Idea (Vi) increase average revenue per month (ARPU) from its prepaid customers?

Actually, if a user recharges this plan twice a month, then the company earns a total of Rs 198. This figure is much above Vi's current ARPU. Therefore, even though this plan appears cheap, it is actually not so. The telecom operator is eyeing to add more and more 4G users so that its growth can be faster and the company is moving in the same direction.