Mumbai, India, October 27th, 2025: Hinduja Global Solutions (HGS) (listed on BSE & NSE), a leading provider of digital experience, business process management (BPM), and digital media services, today announced the launch of Interaction Intelligence, an enterprise-grade artificial intelligence (AI) solution based on the HGS Agent X framework, that transforms Quality Assurance (QA) from a routine customer service function into a powerful strategic asset that delivers actionable insights and intelligence into the clients’ voice.

In an environment where customer expectations for seamless, personalized, and proactive engagement are rapidly rising, HGS’s Interaction Intelligence solution enables enterprises to analyze nearly 100% of customer interactions across omni-channels, thus expanding traditional QA coverage by up to 100 times. This comprehensive data capture and analysis platform fuses conversational, behavioral, and operational metrics in real time, providing deep visibility into compliance, agent performance, and customer loyalty drivers.

The benefits of deploying the solution include:

• Enhanced CX through well-trained agents and better campaign effectiveness and product searchability
• Cost competitiveness through reduced costs and generation of revenues (cross-selling/ up-selling)
• Brand reputation improvement through direct customer feedback integration with expanded coverage
• Actionable insights into trends to support strategic decision-making

Built on decades of domain expertise and data, the solution measures tone, empathy, accuracy, and procedural adherence at scale, creating a holistic and unbiased assessment of interaction quality that translates into measurable operational improvements.

According to Gartner, the customer service software (CSS) market, which includes AI and Gen AI capabilities, is expected to grow to $73.4 billion by 2028 from $43.6 billion in 2024, at a CAGR of 13.8%. This rapid growth underscores the expanding demand for AI-driven solutions that enhance service quality and operational efficiency across industries.

The launch of Interaction Intelligence marks a significant milestone in HGS’s evolution from traditional BPO to an AI-powered Intelligent Experience Company, unlocking new growth avenues with scalable, high-margin digital transformation services. HGS is currently deploying the solution for a few clients in the Americas.