The long-running tension between Justin Bieber, Selena Gomez, and Hailey Bieber has once again taken over social media. Even years after Justin and Selena ended their relationship and moved on, fans continue to connect them whenever anything new happens. This time, Selena’s beauty brand, Rare Beauty, has found itself caught in the middle of the storm after a simple social media comment turned into a full-blown controversy.

The drama began when Rare Beauty’s verified Instagram account reacted to a post that jokingly mocked Justin Bieber. The post showed a fan holding a Rare Beauty lip gloss in front of Justin as he was leaving a basketball game. The caption read, “Making Justin Bieber mad with my Rare Beauty gloss.” Rare Beauty’s account dropped a heart-eyed emoji on the post, which fans quickly noticed.

What might have been a playful reaction soon blew up into a major online debate. Many of Justin’s fans accused Selena and her brand of being petty or attention-seeking. Some said Selena was still “obsessed” with Justin, while others claimed she was using the moment for publicity. However, several of Selena’s supporters defended her, saying that she rarely runs her brand’s social media directly and that people were reading too much into an innocent comment.

As the internet continued to argue, the situation reignited the old tension between Selena, Justin, and Hailey. Many users pointed out that no matter how much time passes, fans seem unwilling to let go of the trio’s complicated history.

Meanwhile, Selena’s current partner, producer Benny Blanco, has reportedly stayed calm amid the chaos. Sources told the Daily Mail that Selena and Benny are focused on their own lives and have no interest in engaging with the constant drama. One insider explained, “Selena has no interest in revisiting the past. She is focused on her relationship and her work.”

The situation also sparked a wave of new rumours about Justin himself. Some insiders alleged that Justin secretly enjoys the ongoing public feud because it shows Hailey’s loyalty and devotion to him. Neither Justin nor Hailey has commented publicly on the latest incident.

For longtime fans, this feels like another chapter in a story that never seems to end. Selena and Justin’s romance, once adored by millions, ended years ago after a rocky on-and-off relationship. Selena later described it as “toxic” and “emotionally abusive,” saying she had to rebuild her strength after it ended. Justin soon reconnected with Hailey Baldwin, and the two married in 2018.

Despite all the history, it seems Selena is ready to move forward, but the internet may not let her anytime soon.