Pink historically does not have any gender, both men and women used to wear this colour. In fact, during the 18th century, European aristocrats considered pink a fashion for men but only in the 20th-century cultural shift occurred due to marketing, tying pink strongly to femininity. Today, pink is a colour of comfort, emotional safety, softness and self-compassion.
There are many women who at their early teenage rejected pink or at their early adult years to distance themselves from stereotypes. But today, pink is a modern empowerment of women rather than a weakness. Reclaiming femininity is an ongoing trend today from Barbiecore to wellness aesthetics.