Christmas is just around the corner, and with that comes the many, many adverts. Britain's Got Talent judge and Heart Breakfast presenter Amanda Holden returns to screens this festive season as the new star of Baylis & Harding's new Christmas commercial. The mum of two steals the show in a golden sequin dress as she fronts the brand's magical new Christmas campaign 'Christmas Starts Here'. In the 30-second ad, which airs this week, the Inner Circle host gives viewers a behind-the-scenes look as she gets ready to celebrate the festive season with the brand's iconic washing and bathing gift sets.

In one clip, she transitions from a tailored cream two-piece to a full-length, glitzy sequin frock, which features a thigh-high slit. Amanda also gets in the party mood with dancing, playing piano and singing along to the ad's background song: Christmas Wrapping by The Waitresses.

Amanda Holden, Baylis & Harding Christmas Ambassador for 2025, remarked: "I'm so excited to be teaming up with Baylis & Harding again this year. Christmas really is my favourite time of year, and for me, it starts here!"

"This partnership is all about celebrating the little luxurious and thoughtful touches that make the season so magical."

As part of her ambassadorship, Amanda has curated her own selection of 10 gifts, which includes the Limited Edition Midnight Cherry and Signature Sweet Mandarin and Grapefruit ranges, also featured in the commercial.

Tania Slater, co-founder of Baylis & Harding, said: "It's great to welcome Amanda back as our brand ambassador this year to bring our Christmas Starts Here campaign to screens across the nation."

"The new TV advert perfectly captures the excitement and joy of giving beautifully packaged gifts for the whole family."

The 30-second advert officially airs on 27th November across programmes such as This Morning, I'm A Celebrity...Get Me Out Of Here! and Coronation Street.