I'm A Celebrity star Aitch is reportedly in line for a whopping seven-figure deal. The Manchester-born rapper, 25, is set to secure a £1m clothing contract with fashion giant BoohooMan, regardless of whether or not he's crowned King of the Jungle.

Following his stint in the Australian jungle, the company is keen to have Aitch front their clothing line, boosting his already impressive wealth.

A source told The Sun: "BoohooMan has looked at Aitch in the past but nothing came of it, but after his I'm A Celeb success, marketing bosses are looking for him to front a clothes line for them. He is a great fit because he is a Manchester product just like them."

Last month, it was revealed that Aitch is this year's highest-paid star. The 25-year-old chart-topper, who boasts 2.2m Instagram followers, was paid a hefty £250,000 by ITV in an effort to attract younger viewers.

Another TV insider commented on Aitch's popularity among teens and young adults, suggesting that his massive following could bring a new demographic to the show.

They said: "Aitch has a massive following among teenagers and 20-somethings and bosses will be hoping he'll bring a new generation of fans.

"He'll make for great viewing as he has a plethora of stories from his time in the music industry. He's also known for having a sharp wit, which will keep his campmates and viewers entertained.

"Producers want a broad appeal for audiences at home, and he forms part of the bid to have celebrities of all ages taking part."

Another showbiz insider revealed to the publication: "Aitch is a very savvy negotiator and very wealthy in his own right already, but I know he is looking to become more mainstream as he gets older, and this will be a good vehicle for him."

The star is also planning his own clothing range and recently established a company called M62 Textiles Ltd. The former Brit-Award winner is just 25 but has been shrewd with his money.

He operates a property business called Infinitum Estates with real estate worth £2m and his music production company Infinitum Commercial is valued at £1.6m, according to documents filed at Companies House.

He also owns a share in a luxury car rental business called Drive Infinitum - based in Manchester. He is the first rapper to feature on the ITV programme in over a decade.

Aitch, whose real name is Harrison Armstrong, originates from New Moston, Manchester, and kickstarted his successful career aged 15. In 2023, he scooped the British Hip Hop/Grime/Rap Act award at The Brits. Aitch has achieved nine Top Ten hits and collaborated with artists including Ed Sheeran and Stormzy.

You can catch up on I'm A Celebrity...Get Me Out Of Here on ITVX