Bulgaria has emerged as the top spot for a bargain summer getaway this year, families have been advised.

With January’s peak booking season in full swing, website TravelSupermarket revealed what it says are the most affordable countries for those planning an all-inclusive sunshine holiday in 2026. Bulgaria claimed the top spot, with an average of £760 per person for a week-long stay. In second place was Morocco, at an average £852 per person for seven nights, then Malta at £862.

The data was based on analysing family holiday searches conducted between October 5 last year and last week, for travel between May and September 2026. It found big price differences across popular destinations.

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