January 27, Gurugram (Haryana) [India]: The long wait is ended as the renowned high-end streetwear brand BLUORNG opens its dedicated shop in the center of Gurugram. With its stunning aesthetic and dedication to bold, vivid, and unorthodox design, the 1,200 square foot location, which is tucked away in the main foyer of a prestigious mall, reimagines retail. The new shop, which is situated above Tommy Hilfiger and right across from H&M, reflects BLUORNG’s goal to stand tall amid international titans while promoting Indian originality.

BLUORNG, which was founded in 2020 by Siddhant Sabharwal and Mokam Singh, has made a name for itself in the fashion industry with its size-inclusive, unisex designs that combine high-end craftsmanship with comfortable, daily wear. From T-shirts and jackets to limited-edition souvenirs, every item reflects the brand’s concept of prioritizing design. In keeping with its philosophy, the Gurugram shop provides a carefully chosen selection that ensures uniqueness, with several designs only available here.

Entering the new shop is like entering a contemporary gallery. The interiors strike a mix between brutalist features and subtle elegance with a balanced combination of strong and neutral tones. Even while the room itself is striking, it makes sure that the products—each of which embodies BLUORNG’s avant-garde take on Indian streetwear—continue to take center stage. Inspiring and captivating, the layout encourages customers to record and share their experiences outside of the shop.

Siddhant Sabharwal, a co-founder of BLUORNG, says, “Our vision has always been to create more than just clothing – we want to deliver a cultural moment.” “With this store, we’ve not only evolved what a retail experience can be but also strengthened our belief that Indian streetwear can rival the best in the world.”

With its vivid colors, unique drawings, and unparalleled attention to detail, BLUORNG’s collections are daring and unabashedly expressive. The company ensures that each piece feels exclusive and personal by providing a limited number of SKUs and never replacing products. From eye-catching streetwear essentials to unexpected treasures like pencil boxes and purses, each product release reflects uniqueness and artistry.

The new shop in Gurugram embodies BLUORNG’s overarching goal of revolutionizing streetwear in India. It is more than just a brand; it is a movement, a representation of aspiration, ingenuity, and a new standard for high-end design. From winning GQ India’s “Streetwear Label of the Year” award in 2023 to collaborating with collections with international brands like Playboy and Jagermeister, BLUORNG never stops pushing the envelope and motivating its ever expanding fan base.

Every visit to the new shop is an experience unlike any other, and BLUORNG extends an invitation to all style fans to explore. With items ranging in price from Rs4,495 to Rs34,995, the brand maintains its unwavering standards of quality and craftsmanship while making high-end streetwear affordable.

In India, BLUORNG is a new premium streetwear brand that combines street culture with high design. The company, which is influenced by popular culture, sells high-end, unisex apparel that is comfortable and stylishly created from premium materials. BLUORNG, which is well-known for its designer cargo pants, oversized shirts, and expensive coats, adds a distinctive element to the streetwear scene with designs that are appropriate for both sexes. The brand stands out in India’s changing fashion scene because to its dedication to quality and meticulous attention to detail. BLUORNG embraces the spirit of contemporary streetwear by providing fashionable, practical, and cozy apparel with an emphasis on diversity. Every item, from designer polo shirts to baggy sweatshirts, represents individuality and freedom of expression, enabling wearers to create striking fashion statements. With its distinctive blend of cutting-edge styles and opulent finishes, BLUORNG is a brand that is continuously inventing and influencing the direction of Indian streetwear.

In India, BLUORNG is a new premium streetwear brand that combines street culture with high design. The company, which is influenced by popular culture, sells high-end, unisex apparel that is comfortable and stylishly created from premium materials. BLUORNG, which is well-known for its designer cargo pants, oversized shirts, and expensive coats, adds a distinctive element to the streetwear scene with designs that are appropriate for both sexes. The brand stands out in India’s changing fashion scene because to its dedication to quality and meticulous attention to detail. BLUORNG embraces the spirit of contemporary streetwear by providing fashionable, practical, and cozy apparel with an emphasis on diversity. Every item, from designer polo shirts to baggy sweatshirts, represents individuality and freedom of expression, enabling wearers to create striking fashion statements. With its distinctive blend of cutting-edge styles and opulent finishes, BLUORNG is a brand that is continuously inventing and influencing the direction of Indian streetwear.