February 1, Mumbai (Maharashtra) [India]: At the Corporate Gift Show in Mumbai, Zed Black, the flagship brand of Mysore Deep Perfumery House (MDPH), recently announced the debut of its special gifting line. The collection, which comprises carefully chosen scent and prayer needs for a variety of situations and lifestyles, is intended to transform gift-giving customs. As it pursues its ambitious aim of becoming a Rs1000 crore business, Zed Black is poised to further solidify its market leadership by prioritizing innovation, sustainability, and consumer-centricity. Over the last three decades, Mysore Deep Perfumery House (MDPH), India’s second-largest producer, distributor, and exporter of incense sticks, dhoop, and prayer needs, has established a solid reputation based on sustainability and quality. By providing a broad selection of goods that address different cultural and spiritual demands in 45 countries, MDPH has gained the confidence of customers globally over the years.

Signature collections including Box of Bliss, Joy Hamper, and Tranquil Treasures, which include a selection of incense sticks, dhoop cones, sambrani cups, chandan tika, camphor, and more, are part of the recently introduced gifting line. These gift boxes satisfy both conventional and contemporary gift-giving tastes, making them appropriate for both business gatherings and festivals like Holi and Diwali.

Additionally, Zed Black unveiled the La Riva Gift Box, an opulent gift centered on the deep, woodsy scent of oudh. Oudh, which is renowned for its classic elegance, turns any area into a sophisticated and tranquil retreat. With its reed diffuser, scented candle, essential oil, incense sticks, and incense holder, the La Riva Gift Box is a great option for high-end presents.

“Our new gifting collection redefines how people perceive and engage with fragrance and prayer essentials,” Zed Black Director Ankit Agrawal remarked at the launch. We are exposing customers to meaningful and enduring presents that improve their sensory experiences, going beyond perishable goods like snacks and sweets. Specifically, the La Riva Gift Box demonstrates our dedication to premiumization and innovation in the fragrance market.

Zed Black’s giving line will also be offered on quick-commerce sites like Swiggy in order to satisfy the increasing need for last-minute gifting solutions. This will guarantee easy accessibility for contemporary customers. He went on to say, “This action guarantees that clients will have easy access to classic giving options that enhance daily puja routines or function as considerate, last-minute presents. The collection features traditional puja items like agarbattis soaked with camphor, ghee diya battis, and sambrani dhoop cups for a more immersive worship experience. Our objective is to make every moment of prayer more accessible and meaningful by skillfully combining contemporary convenience with the timeless spirit of tradition.

Using Digitization to Drive Growth

Zed Black, a general commerce product, is using digitalization to increase its market share and boost productivity. With a specialized mobile app for sales and distribution that offers thorough product information and inventory updates, the firm is using geo-tagging technology to track and improve its sales efforts in real time, enabling team members to make quick and well-informed choices.

To improve its distribution network, Zed Black is also working with Kirana Club, the biggest network of regional merchants in India. By ensuring that Zed Black goods are broadly accessible in tier-2 and tier-3 cities, these activities assist the brand satisfy the rising demand for high-quality scent and necessities for prayer.

At the Heart of Sustainability

Zed Black’s production methods demonstrate their dedication to sustainability. Operating the biggest solar-powered raw agarbatti manufacturing facility in the world, the firm saves 650 MW of electricity yearly and cuts carbon emissions by 650,000 pounds. In order to avoid flower waste from contaminating waterways and to promote environmental conservation, the firm upcycles it to make its Nature Flower incense sticks.

“Sustainability is not just a goal for us; it is an integral part of our operations,” said Anshul Agrawal, Director of MDPH & Zed Black. Every action we take, from upcycling temple flowers to using solar power for production, is intended to reduce our environmental impact while producing high-quality goods. Sustainability will continue to be a key component of our development plan as we strive to generate Rs 1000 crore in sales. With our cutting-edge goods and digitalized operations, Zed Black is reshaping the future of fragrance and gifting by fusing tradition and contemporary. This puts us in a strong position to meet the rising demand for prayer necessities and fragrance in India and beyond.

With 80% of its staff being women and manufacturing facilities situated in rural locations to provide jobs in disadvantaged areas, Zed Black is also committed to uplifting communities. Zed Black’s brand advocates are Bollywood actor Hrithik Roshan and Indian cricketer MS Dhoni.

Plans for Extensive Growth

With a presence in more than 45 nations, such as the United States, United Arab Emirates, and South Africa, Zed Black is still growing its worldwide reach. In order to improve customer interaction and forecast consumer trends, the company is concentrating on broadening its product line, bolstering its presence in tier-2 and tier-3 markets, and using AI-powered platforms.

Concerning MDPH and Zed Black

The committed team of more over 4,000 workers at Mysore Deep Perfumery House (MDPH) includes 80% women who actively participate in all aspects of manufacturing, from developing scents to packaging. With five facilities and a state-of-the-art 9,40,000-square-foot production facility in Madhya Pradesh, MDPH produces an incredible 3.5 crore incense sticks per day under its main brand, Zed Black.

With a strong product line of more than 1,200 items, MDPH is present in more than 45 countries on six continents. The brand’s main online shop and popular e-commerce sites like Amazon and Flipkart sell 15 million packs of Zed Black incense sticks per day.