DC Avanti: India's first indigenous supercar, but what was the reason for failure?

DC Avanti: India's first indigenous supercar, but what was the reason for failure? Tezzbuzz | 18/02/2025 05:24:08

Obnews Automobile Desk: DC Avanti had the distinction of being India's first indigenous super sports car. It was designed in such a way that it could compete with luxury cars like Lamborghini and Ferrari. Due to its stylish look and strong speed, people used to reduce the speed of their car to see it on the road. However, despite being such a great car, it did not succeed in the market. After all, what were the reasons for its failure? Let's know.

The main reason for the failure of DC Avanti

1. High Price and Competition from Foreign Brands

The price of DC Avanti was Rs 34 lakh, which was quite high for Indian consumers. In this budget, prestigious foreign cars like BMW, Mercedes, Audi were also available, which had high brand value and reliability.

2. Design that not everyone liked

Although DC Avanti's futuristic design was attractive, it could not live up to the choice of all consumers. Some people found this design very simple, while some considered it excessively different.

3. Weak construction quality

Customers lodged complaints about DC Avanti's technical faults and construction quality. Several questions were also raised about interior quality, finishing and engine performance.

4. Excellent branding and marketing

The DC company was new in the field of supercar construction and its branding was not very strong. Consumers hesitated to rely on this new brand. At the same time, the company did not properly promote this car, so that it could not reach more people.

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5. Lack of service network

His Affo-Sale Service contributes a major contribution to the success of any car. DC had limited service centers, so that customers could not get service and spare parts on time. This broke the trust of the people.

India's first indigenous super sports

DC Avanti could not stand in the market despite being India's first indigenous super sports car. Its high price, average design, weak construction quality and poor branding made it unsuccessful. It was an ambitious project, but due to some shortcomings it could not make its place in the Indian market.