The summer season is going to start, so the demand for products sold in summer is also increasing rapidly. Along with consumers for summer, companies have also geared up to get them to get cold feeling cheaply in this summer. In view of summer, carbonated soft drink market industry has also become active and is working on strategy to add more consumers to the market.

In summer, most people drink cold drinks or buttermilk. In such a situation, legendary companies like Cocampa to Coca -Cola and Amul are desperate to sell their sales in summer and sell products of Rs 10 to compete with rivals.

Ready to sell goods worth 10 rupees

According to Mint's report, from dairy products to fruit drinks and soft drinks, legendary companies are engaged in making their place in the carbonated drink segment. Apart from this, companies like Amul, Parle Agro, Reliance Consumer Products, especially Campa and Coca -Cola, are also ready to launch in their 10 rupee product market.

Soft drink market stir

Mukesh Ambani's Reliance Consumer Products recently created a stir in the low -priced carbonated drink market by launching the Campa brand again in India. After this, the company has also launched the spinner and rasika gluco drink in the market for the rupee, which has increased the competition in the cheap drink market.

Coca-Cola has also strengthened its strategy in this price category to compete and attract customers. Coca Cola has planned to launch a small bottle for 10 rupees to increase competition in the soft drink market. Apart from this, in 2021, Parle Agro has launched a small pack of Rs 10 of Frooti.