The Life Insurance Corporation of India (LIC) has taken a major step toward digital transformation by launching its MarTech platform under Project DIVE. This initiative aims to simplify insurance-related processes for customers while reinforcing LIC’s dominance in the insurance sector.
A Big Leap in LIC’s Digital Journey
LIC, a government-owned insurance giant, has introduced this advanced digital marketing platform as the first initiative under Project DIVE. The goal is to enhance customer experience through hyper-personalized engagement while expanding LIC’s presence in the global insurance industry.
How LIC’s MarTech Platform Benefits Policyholders
- Seamless Agent Connectivity: Customers can now connect with LIC agents effortlessly, ensuring quicker resolution of queries and better policy assistance.
- Personalized Experience: The platform leverages hyper-personalization and multi-channel marketing, allowing policyholders to receive relevant updates and information tailored to their needs.
- Enhanced Digital Innovation: This step positions LIC as a global leader in digital insurance solutions, improving credibility and customer trust.
- Future Expansion: As part of Phase 1 of Project DIVE, this platform is just the beginning. LIC plans to introduce more advanced digital features in the future to strengthen its global standing.
LIC’s Vision for Digital Insurance
LIC MD and CEO, Siddharth Mohanty, emphasized that MarTech is not just a technological upgrade but a strategic move to modernize LIC’s services. He stated, "This initiative marks a major shift in LIC’s approach to digital insurance innovation, ensuring a better experience for policyholders and agents alike."
With this launch, LIC is set to dominate the digital insurance space, making insurance services more accessible, efficient, and customer-friendly.
