The report also mentions that major consumer goods companies are looking at Quick Commerce as an essential and rapidly growing sales channel. Currently, e-commerce contributes about 8–10 percent of the total revenue of major FMCG companies. Within this, the report states that Quick Commerce has gained strong speed. In the financial year 2024, Quick Commerce took about half of all e-commerce sales, 6.8 percent of the total sales. The report also mentions that the Direct-to-Consumer (D2C) brands are especially flourishing on the Quick Commerce platform. There is now a brand mix on these platforms, where more than 30 percent of offers come from D2C or new -age brands.
It also states that “We hope that Quick Commerce will overtake other channels (retail, e-com) with development due to new categories and Tier 2 expansion”. The Quick Commerce segment of India is prominent players Zomato, Big Basket, Zepto, Blinkit and Swigy Instamart. Traditional e-commerce giants like Amazon and Flipkart are also entering Quick Commerce business through their platforms. As Quick Commerce is developing, it is expected that it will play an important role in shaping the future of retail in India, which will make the purchase for consumers more convenient and accessible and at the same time the brands are more fast and more efficient sales channels will get.