[India], New Delhi, February 28: Through a strategic alliance with FranGlobal, Franchise India’s foreign business arm, Three O’Clock, the well-known 24-hour coffee chain from Vietnam, is scheduled to make its big debut in India. FranGlobal, the master franchise partner, will lead Three O’Clock’s growth as it intends to establish 100 locations in Bangladesh, Sri Lanka, Nepal, and India in the next years.

With its 24-hour service and menu that combines classic Vietnamese cuisines with contemporary innovations, Three O’Clock, which was founded in Ho Chi Minh City in 2016, has completely changed the café culture in Vietnam. Along with more unusual salted coffees and espresso tiramisus, the company is now offering its hallmark drinks, which may be served hot or cold, along with espressos and Americanos. Cloudy avocado teas, full leaf black teas, and jasmine oolongs are all available on its milk tea menu.

With an emphasis on high-traffic areas including retail malls, airports, and busy metropolitan hubs in Hyderabad, Bangalore, Chennai, Mumbai, and Delhi, the first wave of outlets is anticipated to open in May 2025.

“Three O’Clock is the ideal combination of tradition, creativity, and 24-hour accessibility. We think this is the ideal moment to present our distinctive products to Indian customers, given the country’s flourishing cafe culture and rising desire for high-end experiences,” said Nguyen Thi Thuan, Three O’Clock’s founder and CEO.

The market for cafes in India has grown rapidly, and customers are becoming more interested in experiencing coffee ideas. FranGlobal will use its extensive knowledge in operations, franchising, and market localization in this collaboration to guarantee a smooth development plan.

“India’s coffee culture is undergoing an interesting transition. Three O’Clock is revolutionary in this market because of its unique Vietnamese history, superior quality, and round-the-clock accessibility. We are delighted to collaborate with them and create a solid presence in India,” said Franchise India Chairman Gaurav Marya.

With more than 5,700 branded coffee shops nationwide, Vietnam’s coffee culture has seen a boom in international reputation. Vietnamese companies have historically found it difficult to expand internationally, but recent success stories have opened the door for audacious endeavors like this.

Three O’Clock, with its strong brand idea of “timeless Saigon,” wants to provide a friendly, community-focused environment for India’s varied coffee lovers.