Reliance Consumer Products Unveils Power-Packed Campaign for Campa Energy – Fueling the Unstoppable Generation Tezzbuzz  |  09/03/2025 06:24:13

Bengaluru, March 8, 2025 :Reliance Consumer Products Ltd. has launched a high-energy campaign for Campa Energydesigned to fuel the unstoppable spirit of today’s fast-moving generation. The latest TVC (Television Commercial) is set to debut ahead of The Champions Trophy finalensuring a thrilling, high-octane experience that perfectly aligns with the dynamic lifestyle of modern youth.

Campa Energy is not just a beverage—it’s a power boost for those who refuse to slow down.

Campa Energy – A New Wave of Energy & Attitude

Speaking on the campaign, Prasoon Joshi, Chairman & CCO of McCann Worldgroupshared his insights:
💬 “Young India thrives on spontaneity, speed, and style. This new campaign for Campa Energy captures that essence in an engaging and full-of-life manner. Every sip delivers an instant burst of energy, empowering individuals to keep pushing forward.”

Today’s youth juggle multiple responsibilities—college lectures, side hustles, career ambitions, and personal goals. They demand an energy source that matches their driveand Campa Energy delivers exactly that.

The campaign reimagines everyday urban chaosturning mundane moments into extraordinary, high-energy experiences. Blending real-world action with animationthe ad creates a visually immersive and electrifying experienceperfectly resonating with fearless, ambitious individuals.

An infectious anthem accompanies the campaign, reinforcing the unstoppable energy of Campa Energy and ensuring it becomes the go-to companion for today’s movers and shakers.

A Multi-Platform Launch – Nationwide Reach

📢 Ketan Mody, COO, Reliance Consumer Products Ltd., emphasized the brand’s vision:
💬 “As Reliance Consumer Products continues its expansion, we are excited to unveil the Campa Energy TVC across TV, digital, outdoor, and print platforms. This campaign reinforces our commitment to offering products that cater to the evolving needs of hardworking Indians who are always on the move.”

The Campa Energy campaign is a testament to Reliance Consumer Products’ strategy to establish Campa as a leading player in the energy drink market.

Creative & Production Team Behind the Campaign

The high-voltage campaign was conceptualized by McCann Worldgroupwith execution by Native Filmsbringing together an industry-leading creative team:

✔ Agency: McCann Worldgroup
✔ Creative Team: Ashish Chakravarty, Sambit Mohanty, Anshuman Singh
✔ Films Team: Arshneet Bhumra, Jeet Kalra
✔ Director: Avnish
✔ Production House: Native Films

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